YouTube is the second largest search engine in the world, and the top social media channel for video content. This makes it perfect for social media influencers looking to learn how to make money on YouTube. And this article is all about that!
Understanding how to make money on YouTube and how do YouTubers get paid is all about maximizing your influence. Unlike Facebook, Instagram, and other social channels, YouTube social media influencers are the primary focus in each video post.
Fake influencers are simply not a thing on YouTube, unlike Instagram . . .
Yes, the above two Instagram profiles were fake, used to highlight just how easy it is to be a fake influencer on Instagram.
When it comes to YouTube, there is nowhere to hide. You will be on camera, front and center, every post. Unless you are making your furbaby a YouTube star. But how do YouTubers get paid?
Let’s take a deeper look at a few how to make money on YouTube strategies that work.
One of the top questions our influencer marketing specialists are asked is, “How do YouTubers get paid?” This is the million dollar question for some. However, learning more about how to get paid for YouTube videos needs to happen.
Here are the top ways YouTube stars get paid for their creative videos:
There are other ways to make money on YouTube strategies out there. The above are among the top money making opportunities for YouTubers. Now let’s dive even deeper into these profitable YouTube influencer strategies.
Ads are a great way to start your YouTube money making journey as a social media influencer. You will have to set up your YouTube Partner Program account eventually anyway, might as well do it sooner than later and start making ad money.
You will certainly not make a ton of money on ads. Unless you have hundreds of thousands of subscribers. This is because making money on ads is a numbers game. The more subscribers, the more people see the ads and potentially click the ads.
Being a YouTube partner does come with other benefits, such as Super Chat, Membership offerings, and more. But, you will need to meet a few important requirements to sign up to be a YouTube partner:
Once approved, you can start earning money from ads that play before and during your videos. It looks like this:
Ad revenue will eventually start rolling in for you. But it is important that you know that YouTube will take their cut of the ad money. Influencers on YouTube making money on ads will only see about 50 percent of the profits.
Ads are great, however, take advantage of the other benefits of being a YouTube partner. This includes Super Chat, Memberships, and Merchandise:
Merchandise looks like this on YouTube channels:
Take advantage of every benefit the YouTube Partner Program serves up. Each benefit has some sort of money making potential for social media influencers on YouTube.
Affiliate marketing is a must for YouTube influencers. It is a great way to make serious cash money for your creative video content. And getting your affiliate marketing revenue stream flowing is actually pretty simple.
First, you need to find an affiliate marketing platform that you want to sign up for. These affiliate marketing platforms include Rakuten affiliate program, CJ.com, Amazon Associates, and more.
You can even sign up for more than one. This gives you more options when it comes to the brands you want to partner with and promote. For instance, one affiliate marketing platform may only work with a few of the brands you want. Keep your options open.
Once you are approved as an affiliate marketer from one or more affiliate marketing networks, you can begin searching brand products and/or services to promote via YouTube videos. Each product or service you promote will have a unique affiliate link.
Next, you review or mention the brand and product in a video, and share the affiliate link in the video description. It looks like this:
You can see that this YouTuber is promoting a product via a review video. And in the video description, she included a link for viewers to learn more and buy the product. When a viewer clicks through, they are redirected to the brand’s product page.
Note the unique affiliate link for the YouTube influencer. Once a viewer makes a purchase of that product, the YouTuber gets paid a percentage of the sale. Normally, the percentages earned by YouTuber affiliate links range from 3 percent to 10 percent.
Brand paid sponsorships open up a profitable revenue stream for YouTube stars. Partnering with brands to promote products and/or services allows social media influencers to make top dollar for their creativity.
But partnering with brands can prove challenging for influencers trying to make contact and negotiate contracts. This is because there are so many YouTube influencers and plenty of gatekeepers.
To make landing paid brand sponsorships easier, you can team up with a reputable influencer marketing platform like Scalefluence. Scale fluence influencers have access to a robust network of brands and marketing agencies looking for YouTubers like you.
Is it time to maximize your influence and start making serious money on YouTube? Maybe even making YouTube your career? Sign up with Scalefluence today and unlock your money making potential.
For Bloggersby Sherry Gray July 18, 2021