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4 How To Make Money On YouTube Strategies That Work

Published: June 6, 2021 Updated: December 2, 2020

YouTube is the second largest search engine in the world, and the top social media channel for video content. This makes it perfect for social media influencers looking to learn how to make money on YouTube. And this article is all about that!

Understanding how to make money on YouTube and how do YouTubers get paid is all about maximizing your influence. Unlike Facebook, Instagram, and other social channels, YouTube social media influencers are the primary focus in each video post.

Fake influencers are simply not a thing on YouTube, unlike Instagram . . .

Yes, the above two Instagram profiles were fake, used to highlight just how easy it is to be a fake influencer on Instagram.

When it comes to YouTube, there is nowhere to hide. You will be on camera, front and center, every post. Unless you are making your furbaby a YouTube star. But how do YouTubers get paid?

Let’s take a deeper look at a few how to make money on YouTube strategies that work.

1. How Do YouTubers Get Paid? There Are A Few Important Revenue Streams To Consider

One of the top questions our influencer marketing specialists are asked is, “How do YouTubers get paid?” This is the million dollar question for some. However, learning more about how to get paid for YouTube videos needs to happen.

Here are the top ways YouTube stars get paid for their creative videos:

  • Advertisements. Ads are the most common starting point for YouTubers to get paid for their creative video content, This involves becoming a YouTube partner, opening a Google AdSense account, and following the guidelines set forth by YouTube in order to keep your partner status. There are a few other requirements to start making money on ads, but we will get into that in more detail later.
  • Affiliate Marketing. Affiliate marketing allows YouTube influencers to get paid to promote products and/or services via unique affiliate links, and get paid. Percentages vary, depending on the brand, product, and/or service promoted, but YouTubers can make some serious cash as an Influencer affiliate marketer.
  • Paid Brand Sponsorships. Want to know how to make money on YouTube? Paid brand sponsorships are the top way to make cash money. This of course takes a bit more work and dedication as a social media influencer. But it can serve up some serious revenue every month.

There are other ways to make money on YouTube strategies out there. The above are among the top money making opportunities for YouTubers. Now let’s dive even deeper into these profitable YouTube influencer strategies.

2. Learn How To Get Paid For YouTube Videos Via Ads

Ads are a great way to start your YouTube money making journey as a social media influencer. You will have to set up your YouTube Partner Program account eventually anyway, might as well do it sooner than later and start making ad money.

You will certainly not make a ton of money on ads. Unless you have hundreds of thousands of subscribers. This is because making money on ads is a numbers game. The more subscribers, the more people see the ads and potentially click the ads.

Being a YouTube partner does come with other benefits, such as Super Chat, Membership offerings, and more. But, you will need to meet a few important requirements to sign up to be a YouTube partner:

  • You need a minimum of 1,000 subscribers within a 12 month time period
  • Have over 4,000 public watch hours from organic viewers within 12 months
  • Be located in a YouTube partner eligible location
  • Have a linked AdSense account
  • Follow all YouTube creator rules and regulations

Once approved, you can start earning money from ads that play before and during your videos. It looks like this:

Ad revenue will eventually start rolling in for you. But it is important that you know that YouTube will take their cut of the ad money. Influencers on YouTube making money on ads will only see about 50 percent of the profits.

Ads are great, however, take advantage of the other benefits of being a YouTube partner. This includes Super Chat, Memberships, and Merchandise:

  • Super Chat. Super Chat is a donation from viewers with a chat message attached. These donations can be $5 or $25, it simply depends on the viewer. To get super chat running, you need to be a YouTube partner in good standing and live stream video content. If your viewers love what you’re doing, you can make serious money on Super Chat live streaming sessions.
  • Memberships. Memberships are a great way to keep subscribers coming back to engage with your content. They are just what the name entails, memberships for subscribers, which gives them more access to your private content and other exclusive offers.
  • Merchandise. This is a great way to make serious money when it comes to how to make money on YouTube as an influencer. By creating your own personally branded merchandise, you can sell it on your channel and keep the cash profits.

Merchandise looks like this on YouTube channels:

Take advantage of every benefit the YouTube Partner Program serves up. Each benefit has some sort of money making potential for social media influencers on YouTube.

3. Get Paid On YouTube Via Affiliate Marketing

Affiliate marketing is a must for YouTube influencers. It is a great way to make serious cash money for your creative video content. And getting your affiliate marketing revenue stream flowing is actually pretty simple.

First, you need to find an affiliate marketing platform that you want to sign up for. These affiliate marketing platforms include Rakuten affiliate program, CJ.com, Amazon Associates, and more.

You can even sign up for more than one. This gives you more options when it comes to the brands you want to partner with and promote. For instance, one affiliate marketing platform may only work with a few of the brands you want. Keep your options open.

Once you are approved as an affiliate marketer from one or more affiliate marketing networks, you can begin searching brand products and/or services to promote via YouTube videos. Each product or service you promote will have a unique affiliate link.

Next, you review or mention the brand and product in a video, and share the affiliate link in the video description. It looks like this:

You can see that this YouTuber is promoting a product via a review video. And in the video description, she included a link for viewers to learn more and buy the product. When a viewer clicks through, they are redirected to the brand’s product page.

Note the unique affiliate link for the YouTube influencer. Once a viewer makes a purchase of that product, the YouTuber gets paid a percentage of the sale. Normally, the percentages earned by YouTuber affiliate links range from 3 percent to 10 percent.

4. Maximize YouTube Influencer Earnings With Paid Brand Sponsorships

Brand paid sponsorships open up a profitable revenue stream for YouTube stars. Partnering with brands to promote products and/or services allows social media influencers to make top dollar for their creativity.

But partnering with brands can prove challenging for influencers trying to make contact and negotiate contracts. This is because there are so many YouTube influencers and plenty of gatekeepers.

To make landing paid brand sponsorships easier, you can team up with a reputable influencer marketing platform like Scalefluence. Scale fluence influencers have access to a robust network of brands and marketing agencies looking for YouTubers like you.

Is it time to maximize your influence and start making serious money on YouTube? Maybe even making YouTube your career? Sign up with Scalefluence today and unlock your money making potential.

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