Tummy teas, sunglasses, cosmetics, vacation packages, supplements — we’ve seen the sponsored posts on our favorite social networks. You name it and someone is promoting it. And if they know how to be an influencer, the dough will start rolling in for them and the brands they promote.
You’re an enthusiastic consumer. You love to tell your friends about the latest lotion, potion, gadget or gizmo you bought, and you can never stop raving about how it’s totally changed your life. You’ve probably become the go-to person for product reviews. Since people like what you have to say and trust your judgment, let that work in your favor. If you’ve always wanted a much larger platform for sharing your opinions, take a shot at influencer marketing. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. That means other people might value your opinions just as much as those who are close to you do.
Have you been thinking about how to become a social media influencer? Keep reading to learn some simple tips for getting started in the industry.
If you think social media marketing is something that you can jump right into, think again. Being a highly effective influencer takes a lot of time, research and strategy. In fact, you have to be willing to work just as hard off-camera or off-keyboard as you do when you’re in front of it. And influencer marketing isn’t just about being a pretty face. You might look great in pictures and videos, but if people can’t relate to you, you’re going to have a rough time.
Social media marketing is a fine balance of being personable and professional. You can have fun, but you’ll also need to remember that at the end of the day, business always comes first.
If you’ve been pondering how to be an influencer, here are a few things that you should do as you embark on this journey.
Think about who you follow on social media. Why do you follow them? Hopefully, it’s because they seem knowledgeable about a mutual topic of interest. As you’re narrowing down what you should post, tweet, snap or vlog about, think about the things that you are truly passionate about. Consider a subject that will allow you to come up with unique angles so you can set yourself apart from others who already cover the same topic.
If you love to bake, maybe you want to post about pies. But not just regular fruit pies. Savory pies or pies with unusual ingredient combinations. Or if you’re into fashion, instead of posting new clothes from retailers, show people how to put together outfits with new and existing pieces they might not have considered before.
There’s no exact science for how to become popular on social media. But one thing that can set you apart and help you grow followers is sharing information that is relevant to you and your audience. If you’re all over the place with your posts, people are more likely to stop following you. And to help ensure that you have a slightly wider range of things to post about, you can cover more than one subject. Just be sure that the topics work together cohesively. The more polished you are, the better, especially if you’re looking to attract brands.
You’ve nailed down your niche.
It’s time for you to sit down and create your plan for developing and delivering solid content. This plan will serve as your content strategy. In it, include the topics you plan to cover right out the gate, what your posts will say, and the images or video style that you’re going for. Your strategy should also include the audience you’re targeting and the tone you want to use. You can even determine the days when you want to post so you’ll have a schedule to refer to.
How your content strategy looks is totally up to you. But we recommend getting in the habit of creating one monthly or covering two to three months at a time if you want to stay ahead. If you opt for doing longer plans, you can always swap posts around depending on seasonal topics or current events.
In the end, a content strategy will help you stay on track and on topic. And the tighter your content is, the better you’ll appear to followers and companies who might be looking for fresh, new influencers.
When your posts are good, people are going to want to know who you are. So whether you’re on Instagram, YouTube or another social channel, you’ll need to craft a bio that grabs attention and gives people a clear idea of who you are and what you do. Once you have an interesting bio in place, you’re sure to keep attracting followers to your account.
When you post, tell your stories through everything you do. From images to captions, hashtags to comments, show your audience who you are in clever, fun and authentic ways. And if followers post thoughtful comments on your post, don’t just throw them a thumbs up or heart. Take time out to respond to some of the comments here and there. Now, you don’t have to respond to every comment. That can take a huge chunk of time out of your day. But it doesn’t hurt to stay engaged with your followers and show that their support is appreciated. You can also like some of your followers’ content in return.
Once you’ve developed the foundation for what could be a successful social media career, take the next step by allowing Scalefluence to connect you with the right brands, grow followers and help you earn top dollar for your talents. When you work with us, we let you maintain control over your content. We’ll also give you access to data-driven content assets, campaign metrics and so much more. And when it’s time to get paid, our simplified payment system lets you access your cash immediately after an influencer marketing campaign is launched. It’s the creative process without all of the hassle. If it sounds great to you, let’s work together. If you have any questions about our services, contact Scalefluence today.
Marketing News & Ideasby Tony Newton September 16, 2020
Instagram Influencersby Stephen Seifert September 13, 2020