Are you a video marketer with a Generation Z demographic? Does your business rely on younger consumers? With the increasingly smaller attention spans of the younger generation, you’re likely scrambling to start using YouTube Shorts before you lose your audience to TikTok.
YouTube Shorts are YouTube’s response to the powerhouse of TikTok, as TikTok was luring their users to their side with their snackable and fun short-form videos.
YouTube Shorts may just be the new-and-improved TikTok, and YouTube Shorts could be a fantastic way for you to share attention-grabbing, fun and short videos with your YouTube subscribers and other audiences. If you’re someone trying to keep getting paid on YouTube, you have to keep up with the trends, and right now it’s Short, shorter, and shorter.
The younger generations have increasingly shorter attention spans, and there’s a rising demand for bite-sized videos. Today’s youth want videos that are easy to consume, and short is easy.
If you’re anxious to start appealing to the younger generations more successfully, you’ll want to start using YouTube Shorts as soon as possible. Below, we’ll review some tips on how to use YouTube Shorts, ideas for creative YouTube Shorts, and some of the best practices to follow.
To create Shorts, you must sign in to your YouTube account on the YouTube mobile app. Then follow these easy steps:
Step 1: Tap the “+” Create symbol and choose Short.
Step 2: After landing on the page, you’ll see the camera stating 15 seconds. You can tap on that to increase it to 60 seconds.
Step 3: You can opt for “Flip” as this switches between the front and rear cameras for recording.
Step 4: Select “Speed” to slow down or speed up recording from .03 to 3x.
Step 5: If you want to record hands-free, tap the “Timer” and choose your countdown ranging from 3 to 20 seconds.
Step 6: Choose appropriate filters to spice up your recording.
Step 7: If you want an exciting background, pick the “Green Screen” option to replace the background with an image if you like.
Step 8: Tap the record button to begin recording, and tap it again to cease filming.
Step 9: Preview your short by clicking the check mark located in the bottom right. You can also opt to add more edits by adding filters, text, and music.
Step 10: Create a catchy title with a max of 100 characters, fix the settings, add #shorts for better engagement, then upload.
En voila! You are ready to rock out with the younger generation. You can use music from YouTube’s audio library. However, take note that if you use 3rd-party music, you can only use it for a maximum of 15 seconds only.
The “Shorts camera” has a default video length of 15 seconds. This means that the Shorts camera allows you to record videos up to 15 seconds long. The built-in timer is a helpful reminder to be quick. However, a few 15-second shots can be looped into one continuous video with a maximum of 60 seconds. You can then add music or the audio of your choice, apply slow motion if you’d like to create that effect, speed up videos, and incorporate catchy messaging and text.
It may seem daunting because you only have 60 seconds or less to communicate your brand’s message. That’s not a lot of time to play with when creating Shorts.
Ironically, Shorts sometimes take even longer to create than long-form content, because it’s not easy to communicate your message this quickly. To help you out, make sure your Shorts revolve around one central idea only. Keep it simple and don’t complicate the message. Even if it is a short video, your video clip must feel like a complete story whether you intend to make people laugh, teach them something new, or inspire them. Decide which emotion you’re wanting to trigger in the viewer. Check out these Shorts ideas below:
Whatever idea you decide to work with, it must fit nicely within 60 seconds or less. Create something unique that’s worth watching, remembering and sharing. More importantly, don’t use Shorts as a promo trailer for your longer video on your main channel. That will just create redundancy. Instead, make sure that your viewers can take away something from watching your short clips. Give each of your Shorts their own meaning.
There’s tons of content out there vying for your target audience’s attention, so you must successfully break through the noise. If you want your Shorts to stand out amidst all the competition, create succinct, snappy, and stunning content that grabs and retains attention. Take a look at how you can make sure your Shorts pull their weight:
Every Short needs its own short and captivating title. High clicks and views start with catchy and compelling titles. After all, your title tells the viewers what’s in your Shorts. Include #shorts for easy identification, too. And resist the urge to do click-bait because this can backfire on you.
Apart from the Shorts page, viewers can also view your short clips on their feed. For this reason, you must have a high-quality, customized thumbnail for each short video. Use click-grabbing thumbnails to boost engagement.
Shorts are specifically curated to keep the scroll going. However, you can still hook your viewers to your brand by incorporating a strong call-to-action. Put this CTA in the comments and pin it on the top for easy access.
Promote your Shorts by putting them as highlights in your Stories. Don’t forget to ask viewers within the story to subscribe and hit the notification button to your channel. You can also encourage them to leave comments for extra engagement.
Consistency is key with Shorts. Posting only one Short per month isn’t likely to garner your desired results. Instead, create a weekly schedule and implement it. The frequency will depend on your overall goals. On top of that, make sure the quality of your content is always consistent.
The best way to learn how to use Shorts is to just get started and play around with it. Make some test videos and get a feel for how it works. When you’re ready, you can create your first Short that you’ll publicly share with the world. May the Shorts be with you!
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