Confusing COPPA Terms on YouTube Lead to More Questions for the FTC

Confusing COPPA Terms on YouTube Lead to More Questions for the FTC

In September, Google paid a landmark fine of $170 million to the Federal Trade Commission after an extensive investigation found that its YouTube platform had violated the Children’s Online Privacy and Protection Act (COPPA). In the statement, the FTC maintained that YouTube knowingly exploited data collected from children to serve its advertising agenda. As a…

How to Earn Influencer Income as a Blogger
|

How to Earn Influencer Income as a Blogger

Influencer marketing has become synonymous with business. In a world inundated with advertisements (the average modern person sees around 5,000 ads per day), marketers need a more genuine way to connect with their target markets, and influencers like you are the answer. However, when we hear the word “influencer” we often think of pretty Instagram…

What are Nano Influencers and How Can You Become One

What are Nano Influencers and How Can You Become One

You may have heard of the micro-influencer, but have you heard of the nano-influencer? While micro-influencers have smaller followers (up to 50,000 depending on who you ask), nano-influencers have even smaller followers (as low as 500). And in the world of influencers, accounts with smaller followings are becoming increasingly attractive. Read on to learn about…

How Micro Influencers Can Help Your Social Marketing Strategy
| |

How Micro Influencers Can Help Your Social Marketing Strategy

Influencers have become an essential part of brand influencer marketing. Entire marketing campaigns are created with influencers in mind, and those campaigns can be pretty spendy. This leaves brands want to know what is best, influencer vs. micro-influencer?   Celebrity and well-known influencers can charge up to $200,000 per social media post. In fact, it’s…