Growing your Instagram audience and building your personal brand is an Instagram influencer must-do. The more followers you have, the more engagement. And the more engagement, the more money you can make from promoting brands, businesses, products, and/or services.
This is where the money lives for Instagram influencers. Affiliate marketing strategies and promotions in collaboration with top brands can be very lucrative. In fact, it could lead to a full-time influencer gig — When done right.
If you grow your audience to 50,000 followers, you can earn around $200 per promotional post. If you grow to mega-influencer status with hundreds of thousands of followers, your payout per post could be pretty amazing.
So how can you grow? There is a ton of influencer competition battling for the attention of the masses. Did you know that there are now over a billion Instagram users? In order to carve out your slice of the Instagram influencer pie, you’ll need to be highly creative while still catering to your target audience.
This is why we compiled 25 creative Instagram post ideas for you to leverage. Let’s jump right in!
Unlike a single post, carousel posts allow you to post multiple images or videos at once, so users can scroll through and see different media on each slide. There are so many different things you can do with this type of post to increase engagement rates.
This is a very creative Instagram post idea influencers love since it normally generates a ton of engagement. It also serves as a gateway for a new audience to find and follow you.
This example of a #askmeanyhting post racked up pretty good engagement from micro-influencer @pilot.juliette.
How do you do it? First, think about what your audience would like to answer and what they want to know about you. In the example above, the Instagram influencer is a pilot, so naturally, she asked about travel destinations.
If you’re a fitness influencer, a morning routine or top post-workout routine could be a good question. Your followers certainly want to know yours. Be creative, and don’t forget to comment back.
Prompting followers to answer questions is a surefire way of generating engagement on your posts.
Asking the right questions could even help you come up with new product or content ideas in the future!
User-generated content is another great way to boost engagement, build social proof, and show your audience how much you love them. This is also a very easy post to do, something manageable on the days you may not feel like creating a video or another type of time-consuming content.
This one from Buffer (a brand I know) highlights one of their followers photos. It’s cute, creative, and easy to do. Now, many brands take advantage of user-generated content on Instagram.
Apple uses the hashtag #ShotOnAnIphone to share photos taken on an iPhone submitted by users. This is both an easy way to generate content for your social media feed as well as get your followers involved in supporting your brand.
But not many influencers share user-generated content. Why not? Show some love, and you will get more followers in return since your followers will share your thoughtful user-generated posts with friends, family, colleagues, and even complete strangers they just met at happy hour.
This may seem like a very obvious content idea for Instagram, but you would be surprised how many influencers get a bit of influence and forget about these little gems.
This is a great, sincere example of how to use the daily hashtag #TGIF from micro-influencer @hehehijee.
These little daily hashtag affirmations are certainly in high use. You may even feel like they are a bit below your Instagram status standards. But don’t be fooled by the commoner power these hashtags still hold.
The goal with daily hashtags is to be as creative or as sincere and personable as possible. You want to either showcase extreme creativity or break it down to the personal level.
But above all, don’t stop the daily hashtag grind!
There are a few reasons why video content is a must-do for Instagram influencers. First, it is a great way to boost engagement. Why? Instagram’s users, and the general public, craves video content. There is a reason YouTube is the world’s second-largest search engine.
Second, brands want to promote their business, products, and/or services via video. Especially top brands, because they have spent the money, did customer research, and know how valuable video content is.
So if you want to land brands and get paid for promotion posts, you’ll need a lot of videos in your Instagram feed. Check out our post on Instagram video ideas for inspiration.
This video from micro-influencer @Smithsbrothershawaii is short and super creative. These Instagram influencers have a ton of videos in their feed. They are just under 10,000 followers, but surely the promotions will be coming quickly.
Now it is important to know that you don’t need a drone, expensive camera, microphone, etc. to start shooting your Instagram videos. In fact, it is best to just use your phone because it feels more real to your audience and future followers.
“In fact, videos shot on a budget can often appear more authentic (and be more effective) than high production videos,” Lauren Ufford of Shopify explained. “You can shoot compelling videos for your brand’s Instagram page on just a smartphone, with the option to edit it using Instagram itself, a computer, or a variety of useful mobile apps.”
Long story short, create creative video content for your audience and your influencer’s future.
As an influencer, people from around the world and of all walks of life are turning to you for insight on places to travel, products to purchase, brands to check out, apps to use, and the list goes on.
One creative Instagram post idea is to share your insight on a non-promotional level with your audience. For instance, micro-influencer @samanthakozuch shares how she makes it in the social media game and how others can too.
This post gives a tidbit of insight into email marketing and how her audience and future followers can take the first steps to success.
This is what you should aim for, whether it’s giving up marketing advice to sharing how your morning routine can reshape the rest of the day for the better. However, make sure it is something you can back up because you may get questions from followers, and you’ll need to answer them.
Interview Instagram posts are certainly creative. Influencers love them, and so do the Instagram masses. One of the major benefits of this type of creative Instagram post is that it will be a video. So you can check the video content box on this one.
Interviewing someone can be a really interesting way of exploring something new, and it means that you get to create and share interesting content. You’ll both benefit from the exposure.
Another benefit of the interview post is that you’re giving Instagram users, especially your audience, what they want. People love little glimpses into others’ lives. Who do you interview? Well, ask your audience. This can be a post before the post, generating even more engagement.
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The above from @mattandersonintl is a great example of an interview specific to his Instagram audience.
How do you conduct an interview? First, find someone your audience wants you to interview and set it up. Next, send over a list of questions you will be asking your interviewee to ensure they are prepared. Then, you do the interview, edit as needed, and post.
It is really that easy to do an Instagram interview, so make it happen to maximize engagement and grow your audience.
Since you can only link one external website in your Instagram Bio, why not make the most of it and use a service such as Linktree or Linkin.Bio. These websites allow you to link to several different locations, such as your home website, social media accounts, blog page, or anything else you choose. For example, the clothing brand Lucy and Yak use Linktree to connect their Instagram page to their website, competitions they are hosting, their Depop page, and information pages on their ethical impact and clothing sizes.
A fantastic cheat’s way of adding space and information to your bio is by using your Instagram story highlights as a place to store key information and show off your personality even more!
This can be made even more effective by adding coherent cover images to each of your highlights. Thebodyahomeforlove did this beautifully with simple covers for each of the highlights that fit their theme without being overwhelming. It’s clean and easy to navigate while tying in nicely with the bio to provide all the additional information needed at just one click.
Instagram stories are a super quick format of posting, which is only visible for 24 hours. Stories are separate from main-feed posts, and allow creators to upload spontaneous snapshots of their day-to-day life. Stories are also a great place to post updates of your most recent main-feed posts, allowing your content to reach an even wider audience. Here are some ideas for engagement-boosting Instagram stories posts:
Going live is a great way to get real-time engagement from followers and can be ideal for launching a new product or project. Users can interact in real-time and ask questions you will be able to see instantly.
Posting an update on your Instagram stories every time you upload a new photo on your feed is a great way to ensure your content reaches everyone, even those who may have missed your post on their timeline.
Create hype around new content or upcoming projects by offering a sneak peek into your stories. Hint at new exciting announcements to generate interest and conversation amongst your followers, and make them want to return to your page to see the final result!
Another great way to build hype around a new project or event is to make use of the countdown sticker in stories, which will allow you and your users to countdown together in real time.
With each Instagram story being just 15 seconds, they are usually used for quick, concise content. If you are looking to say something a bit longer, try creating a story storm. This is a stream of shorter stories all connected to talk about one topic. Story storms also mean you can space out your information and still keep each story eye-catching and easy to read.
Although Instagram is primarily a visual platform, captions are still important. Instagram captions can be up to 2,200 characters long, so there’s a lot of space to get a message across. I would suggest keeping it snappy unless you have something more meaningful to say and staying consistent across your posts.
With just the first two lines of Instagram captions showing up in the news feed without having to tap to see more, these two lines are the most important. Make use of the start of your caption to grab your viewer’s attention and entice them to keep reading. Viewers tend to scan captions, so include any important information right at the beginning to ensure it reaches your maximum audience.
Here’s a quick checklist for creating consistently great Instagram captions:
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Either by setting up an interview or organizing a takeover (more on that next!) Collaborating with other influencers is a great way of reaching an even wider audience. Events such as a competition that encourage audiences to follow multiple accounts and share the post to their stories or feed are fantastic ways of both boosting engagement and expanding your audience – plus, they’re a lot of fun!
Organize a time with a brand or other influencers where someone temporarily takes over another account to create and share content. This will usually be relevant to the associated channels and could be anyone from a celebrity, an influencer, or even a behind-the-scenes team member. Takeovers are especially popular since it combines two channels and is an opportunity for fresh, exciting content. Takeovers are also another great way to reach new audiences and grow your brand.
Say you wear a great new outfit or try out a new makeup look; inviting users to recreate the look and post about it can be a great way of boosting engagement. Encourage them to tag you and share side-by-sides of the looks to their own feed. This can also be reversed by you recreating looks by celebs or well-known influencers and posting about it, tagging them. This way, you are more likely to show up in searches for the other person.
Consider collaborating with another influencer to run a competition or giveaway. This is a great way for both of you to increase your reach and dramatically boost engagement. The good competition will encourage audiences to follow both or all accounts involved, tag multiple friends and share the post to stories or their main feed too.
This encourages engagement across a lot of fields, and the draw of potentially winning something, be it a product, an experience, or even just a shoutout, can really draw audiences in.
Like TikTok, Instagram Reels is a place to create and discover short, 15-second videos. Reels are an opportunity to appeal to a different type of audience, and the videos are stored on the Explore page, meaning the chances of expanding your brand are increased compared to standard posts.
Reels can also be a great place to repost your TikToks if you post there too. Cross-posting is a fantastic way to boost engagement across platforms.
Tutorials and how-tos are fantastic ways to provide your followers with engaging, worthwhile content. Instagram is a great place to give advice and tips to your audience on pretty much anything, with photos, videos, reels, and stories all great places for this type of content.
For example, nearly half a million people watched this simple ponytail tutorial.
Stay fun and relevant by taking part in a trending challenge. Fun past examples include the mannequin challenge or the ice bucket challenge from a few years ago to raise awareness for ALS.
Obviously, don’t do anything stupid or dangerous, but do participate in trending dance moves, makeup challenges, and other fun stuff.
These trends can be a great way of building interest and making you more visible through explore pages and hashtags.
Celebrating a random holiday is an easy way to make fun, quirky content. Check out this list of fun holidays that could make for cute and interesting Instagram posts, often with minimal effort!
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Just remember. No matter what you do to make your content interesting, it should fit your focus to drive engagement. But it’s easy to do that. If you’re taking a trip to Disney World and your focus is food, showcase the food at the park.
If your focus is fitness, show what a workout walking in the park can be. If you have a DIY crafts Insta, MacGuyver a cooling fan out of ice, park maps, and a bubble wand (you could just buy a fan, but where’s the fun in that?)
Get the inside scoop about park history if you’re a history buff. If you’re an engineer, explain the science behind roller coasters. That’s right, even math can be fun. As successful Instagram influencers know, relevant posts are all in the presentation.
There are various creative Instagram post ideas at your disposal as an influencer. However, sometimes when you work with brands and businesses, the creativity and types of content you post can get micromanaged. Not with Scalefluence’s influencer marketing strategy.
Scalefluence Instagram influencers keep their creativity when working with our network of brands and businesses. This is because we know how important it is for you to stay true to your personal brand while ensuring your audience gets your best.
Working with us, you also get paid what you’re worth. No low offers per a post here. This is your craft, and as an influencer, you deserve to get paid top dollar for your creativity, time, and follower count.
Get paid as a Scalefluence influencer and take your creative talents to the next level.
Instagram marketingby Tony Newton January 17, 2023
YouTube marketingby Tony Newton January 17, 2023