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When it comes to YouTube, there are certain individuals who have gained immense popularity and have amassed millions of subscribers on their channels. These famous YouTubers have taken the platform by storm, reimagining what it means to be a celebrity. The YouTubers with the most subscribers have become major influencers in the marketing industry. With…
A Little ditty about Roma and Diana. There are about 100 VHS videos sitting in a cupboard at my moms’ house at this very moment with moments from my kids’ childhood on them. It’s a whole thing to get them out, fire up the ancient VCR and gather round the tv to watch the…
We love bite-sized video content, and YouTube listened. YouTube Shorts may just be the new-and-improved TikTok, and YouTube has been incredibly eager to roll out ‘Shorts’ to rival its tenacious competitor. YouTube is currently home to the highest-quality video content online. Today, this platform has over 2 billion active users per month (a cool quarter…
An influencer media kit is essentially a portfolio for influencers. They typically consist of an influencer’s social network accounts, metrics, and case studies of past brand deals. This document is shared with prospective sponsors, like a resume at a job interview to show an influencer’s strengths and qualifications. An influencer media kit is the best…
If getting paid on YouTube is your goal, it’s important to produce the type of content that is popular. You’ll obviously need subscribers and a large audience to make money on YouTube. In other words, you want your YouTube channel to be popular. Luckily, we’re able to decipher which types of YouTube channels tend to…
It’s no secret that influencer marketing offers tremendous potential for brands. From large corporations like Pepsi to small businesses like Kodak Cakes. There’s a reason why companies of all sizes turn to influencers to increase sales; studies have shown that the return on investment is strong. For every dollar spent on influencer marketing, you’ll get…
Digital advertising revenue is expected to surpass $19 million by the end of 2022. As the second largest search engine platform, it’s no wonder that advertisers and marketers turn to YouTube to grow their audiences. After all, YouTube attracts one-third of all Internet users at any given time, making it likely that the subscribers you’re…
Becoming rich and famous on YouTube might seem like an impractical dream. But lots of regular, ordinary people are making a ton of money by uploading videos, so you know it can be done, right? But how? You don’t have to be beautiful, rich, or a celebrity to be YouTube famous. My personal favorite example…
YouTube is one of the most popular search engines in the world, second only to its parent company, Google. Recent statistics show that the video platform is the second most visited website, raking in 34.6 billion visits every month. Today, 74 percent of adults in the United States use the social video platform. What’s even…
YouTube has become one of the most popular platforms for brands to promote their products online. YouTube is ideal because in a video, it’s much easier to sell a product and demonstrate how the product works. Brands will often pay to use someone else’s YouTube channel (an influencer or brand ambassador) rather than create their…
