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If you ask any person on the street what type of YouTuber is trending today, the general answer would most likely be a DIY fashionista, gamer, or anything that has to do with kids. These types of YouTubers have certainly carved out a nice niche for themselves, but there is a new type of YouTube…
In September, Google paid a landmark fine of $170 million to the Federal Trade Commission after an extensive investigation found that its YouTube platform had violated the Children’s Online Privacy and Protection Act (COPPA). In the statement, the FTC maintained that YouTube knowingly exploited data collected from children to serve its advertising agenda. As a…
Influencer marketing is around every digital corner. There are plenty of micro-influencers and a decent number of mega-influencers ready to take a brand, product, and/or service to the next level using social media. Online users take influencer recommendations to heart . . . Simply recommending a business, product, event, etc. can net big-time value for…
