We as human beings are marketed to daily – hundreds of times per day. We’re subjected to television commercials, radio ads, print ads, and web-based promotions from the time we get up until the time we go to bed at night. Influencer marketing has given advertisers a better way to connect with consumers, but improper approaches can result in an FTC lawsuit. The most common cause is that influencers and their partners forget to disclose paid relationships.
You can improve your knowledge with the Scalefluence and understanding how the FTC works in relation to sponsored content. Learning this helps all of our favorite social media savvy marketers (like you) do what you need to do to run incredible influencer marketing campaigns.
Important info to note:
– Who the FTC is and why it’s important to not ignore them
– Ensure your influencer campaigns are legal
– Research real-life examples of costly FTC mistakes
– Keep your campaigns authentic
– Create an FTC compliance checklist
It’s important to remember that the rules set forth by the FTC apply to all forms of online marketing, sales promotion, and advertising regardless of the medium used to advertise. There is no added benefit to concealing a sponsored or paid relationship between a brand and an influencer. All social media posts should be clearly marked as advertisements.
Influencer marketing is about creating the most authentic connections possible so that your potential audience has the opportunity create great relationships and engage with your brand. Don’t encourage or allow your influencers to hide the promotional nature of your relationship. If you have any questions, contact Scalefluence to learn more about how to strengthen your campaign while avoiding FTC issues.