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micro vs macro influencers

Micro vs Macro Influencers

Choosing the right social influencer is no easy task. A simple Google search on how to choose the best social media influencer yields hundreds of results. The end-to-end campaign process can feel overwhelming when you’re building your campaign goals from scratch. But one thing is clear: influencer marketing is undoubtedly the way…
what is hashtag

Top 5 Must Know Tips for Creating the Perfect Hashtag Strategy

Hashtags are the cornerstone of any social media strategy. Across social media channels, the hash symbol is used to reach target audiences and communicate a message. It can consist of a string of unspaced words or a single word, and you can easily think of hashtags as thought topics or content labels….

5 Step Strategy to Finding the Best Influencers for Your Brand

Influencer marketing is one of the best ways to reach your brand goals. In fact, studies have shown that for every $1 you spend on influencer marketing, you’ll get a return on investment of $23 on average. With this marketing method, you can cut through the clutter and position your company directly…

How Travel Influencers Make Money

Making money on Instagram is on nearly everyone’s mind, especially as we enter 2022. If you have IG with a decent follower count, you are probably brainstorming strategies to turn your Instagram into passive income. Maybe even a full-time gig. Why not? There are more than 1 billion monthly IG users you…

5 Expert Influencer Tips And Tricks To Boost Facebook Post Engagement

Facebook is still a valid social media channel for profit-minded influencers to leverage. Sure, Instagram is trending, but don’t count out Facebook if you want to influence for top brands and retailers.  Why? To start, Facebook has over 2.4 billion active monthly users. That is a lot of eyeballs on one powerful…
How to Make Money on Facebook Live

How to Make Money on Facebook Live

Influencers are always looking for new ways to grow their audience and boost engaged users. This is especially important for Facebook influencers since the competition is fierce on the top social media network.  Did you know that over 250 billion photos have been uploaded to Facebook since its inception? And there are…