Get the latest blogs from the Scalefluence
Influencer marketing has become a staple in marketing strategies. More brands and marketers are relying on influencers to increase brand awareness, boost social media visibility, drive website traffic, and maximize business sales. This may be why an estimated 65 percent of marketers increased influencer marketing budgets in 2019, according to SocialMediaToday. Unfortunately, 61 percent…
Influencer marketing has become more than just a trend, it is now a powerful tool for brands, agencies, and marketers. An influencer marketing report via Tomoson found that 59 percent of marketers planned on increasing influencer marketing budgets. Social media is the preferred choice for influencer marketing campaigns. And Instagram is the top social media…
2023 is a big year for influencer marketing. Instagram is cracking down on fake followers and illegitimate metrics, while authentic micro-influencers are getting more support. If your business struggles with its social media influence, you’re missing out on a valuable opportunity. We don’t want you to fall behind! Instagram is booming! There are over 2…
Becoming an influencer means running an actual business on Instagram. As with any business, branding is vital for effective marketing. This article will discuss how to brand yourself on Instagram and why you should. Why It’s Important to Brand Yourself on Instagram Think of just about any major company and a branding image probably comes…
So you’ve got your product or service and want to make it viral. You need an influencer! But do you know how to choose the right influencer for your brand? There are plenty of options out there, but that doesn’t mean they’re all good options. Influencer marketing has become a staple for agencies and marketers….
If your business is not getting social in 2023, you may find it hard to meet your business growth potential. The truth is, social media is essential for businesses, just as much as it is for the billions of people that use it as a social network. If your business is not thinking socially, it…
Choosing the right social influencer is no easy task. A simple Google search on how to choose the best social media influencer yields hundreds of results. The end-to-end campaign process can feel overwhelming when you’re building your campaign goals from scratch. But one thing is clear: influencer marketing is undoubtedly the way to go. Statistics…
Influencer marketing is one of the best ways to reach your brand goals. In fact, studies have shown that for every $1 you spend on influencer marketing, you’ll get a return on investment of $23 on average. With this marketing method, you can cut through the clutter and position your company directly in front of…
Growing your Instagram audience and building your personal brand are vital to succeeding as an influencer. The more followers and engagement you have, the more money you can earn by promoting products and services on your page. Affiliate marketing strategies and sponsored posts can be very lucrative. If you grow your audience to 50,000 followers,…
Influencers have become an essential part of brand influencer marketing. Entire marketing campaigns are created with influencers in mind, and those campaigns can be pretty spendy. This leaves brands want to know what is best, influencer vs. micro-influencer? Celebrity and well-known influencers can charge up to $200,000 per social media post. In fact, it’s…
