How Much Do YouTube Influencers Make, And How Do I Get Started

Published: July 19, 2020 Updated: July 12, 2020

Do you know how to make money on YouTube as an influencer? Absolutely. There are a number of ways to make money using your influence on the world’s second largest search engine.

In fact, 40 percent of YouTube channels with a million subscribers make over six figures annually. If you are a YouTube influencer, or aspiring one, and you want to know how much earning potential you have, keep reading.

The following will cover average YouTube pay and other essentials. Creating a successful YouTube channel, however, can prove challenging. But no worries, we will go over that too.

Let’s get to it!

How To Make Money On YouTube Via Views

YouTube influencers make money in a few different ways. One of the most traditional ways is making money on videos per view. How do YouTubers get paid per view? This is done using Google Ads. The average pay per view is between $0.001 to $0.003.

But employing this how to make money on YouTube tip within the per view model depends on a few factors. The number of views, ad quality, number of clicks on the ad, and the length of the video all play a role.

Let’s take a closer look!

This video posted by fashion and lifestyle YouTube micro-influencer Daquana White netted 10,445 views. Using the pay per view model, this influencer made around $31.33 on ads.

Of course the number could be higher, depending on the ad revenue payout. Does this account for all money made? Not at all. If the influencer used a product and/or service in the video via brand promotion, she probably made more.

And let’s not forget about the payout for YouTube subscribers, a strong factor for understanding how Youtubers get paid per video.

How To Make Money On YouTube Per Subscriber

This is another key element to making money on YouTube as a YouTube influencer. As an influencer, you will not get paid per subscriber by YouTube. However, the number of subscribers you have does have massive influencer value. Here’s why:

  • Brands look at subscriber count before hiring you as a YouTube influencer
  • More subscribers equals better engagement rate (another brand metric)
  • Subscribers can increase video views, because they love your content

Gaining more views is great, but having an exceptional engagement rate per video can land your channel lucrative influencer marketing contracts from top brands.

For example, if travel influencer, Dan Flying Solo, was paid to promote Lonely Planet and the travel agency, he made far more than the estimated pay per view of 3,258 views on the video.

You can see the collaboration this travel influencer had for the video in the descriptions section of the video.

The earning potential on the above video could have been tens of thousands of dollars based on the paid promotions and collaborations for the video.

How Do I Start Making Money On YouTube Videos As An Influencer?

There is certainly money to be made, but getting your hands on that cash is a bit easier said than done. To start making money on YouTube videos as an influencer you need to meet a few YouTube influencer requirements.

First, you need to be part of the YouTube Partner Program. To get into the YouTube Partner Program you need:

  • Over 1k YouTube subscribers
  • Have more than 4,000 hours watched in under a year
  • Agree to YouTube’s terms and conditions
  • Have a valid Google AdSense account
  • Get approved by YouTube

Once approved, you can start making money as a YouTube influencer via ads. This is achieved via cost per thousand views (CPM) and/or cost per click (CPC). But don’t forget about Google’s cut of the profits. Google will only pay out 68 percent of a video’s revenue.

So if your video racks up $1,000 in ad money, you will only get $680. However, don’t only rely on YouTube ads to turn your influence into cash money.

Turn Your YouTube Influence Into Cold Hard Cash In Other Ways

Views on ads is only a small fraction of money made when it comes to YouTube influencer revenue. There are a few other ways that coincide with knowing how to make money on YouTube as an influencer that are definitely worth pursuing. Especially if you want to take your influence to the next level.

  • Sponsored Posts: Getting paid to promote products and/or services via brands is one of the top money makers for YouTube influencers. You can potentially earn $500 to $10,000 by simply recommending a product and/or service to your loyal subscribers. You do need to have a strong engagement rate and a decent subscriber count.
  • Affiliate Marketing: Affiliate marketing is another great way to make money on YouTube. And it is pretty easy. First, you need to be an approved affiliate on an affiliate marketing network like Rakuten or Commission Junction. Next, grab links and place them in your videos and in your video descriptions. When a subscriber clicks the link and makes a purchase, you earn a percentage of the profits.
  • Push Your Own Brand: This is where most YouTube influencers end up to make money on YouTube. After a few years, your subscriber count will grow, your engagement rate will be insane, and you will become your own brand. So why not leverage your personal brand by selling your own brand merchandise?

Here’s an example of pushing your own brand from men’s fitness and lifestyle influencer BroScienceLife . . .

DomMerch is this influencers personal brand merchandise. He has supplements, apparel, and more.

You can see he also has it in his video descriptions . . .

This All Sounds Awesome! But How Do I Tap Into My YouTube Influence?

You are probably ready to tap into your YouTube influence and start making money — Like yesterday. The good news is that becoming a YouTube influencer is relatively simple as well. Here are some YouTube must-dos for influencer greatness:

  • Get a niche and stick to it. This is an important influencer must-do, especially on YouTube. If you are going to post fitness videos, stay true to your niche, at least for a few years. Having a niche helps you stay consistent in your content and attract the brands you want for massive paid post promotions. This is a major part of how YouTubers get paid.
  • Post as often as you can. Posting regularly can ensure you keep your subscribers entertained, loyal, and keep them from unsubscribing. Posting videos as often as you can also help you generate more subscribers, and earn money off of affiliate links and your personal brand merchandise.
  • Engage with your subscribers. Engagement is a two-way street when it comes to YouTube influencer success. If you connect with your subscribers, they will become even more loyal. They will also be sure to share anything you reply to, since it is their 15 seconds of fame.

Understanding How To Make Money On YouTube Is Easier When You Partner With Scalefluence To get Paid

Scalefluence is a professional influencer marketing platform that makes it easier for YouTube influencers to tap into their influence for cash. We help influencers land valuable brand and agency contracts for paid promotions.

How? We have a robust network of brand partners that trust us to pair them with the right influencers. Our influencers also keep their creative integrity, because we know that what you do is an art.

Tap into your YouTube influence and sign up with Scalefluence today.

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