How Much Do Facebook Influencers Make

How Much Do Facebook Influencers Make?

Are you curious about how much Facebook influencers make? Social media platforms like Facebook have given rise to a new breed of celebrity- Influencers.

Influencers are famous for their online presence and can partner with brands to create sponsored content that helps them promote their products or service. In this post, we will look at how much Facebook influencers can expect to earn per post, the average salary, and the factors that influence compensation.

We’ll also discuss influencer partnership types and how Facebook views contribute to overall earnings. Continue reading if you want to learn more about social media influencing and find out if it’s something you could pursue!

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Average Facebook Influencer Salary

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Facebook is one of the most popular social media platforms for influencers to monetize their content. Influencers can earn a significant source of income by creating sponsored posts for brands on Facebook. Per industry standards, Facebook influencers can earn anywhere from one hundred to a few thousand dollars per post. According to Intellifluence, the average earnings per post on Facebook was $209.88 in 2021.

However, the salary largely depends on follower engagement rate, number of followers, niche market, and usage rights. They can also earn money through affiliate marketing and brand collaborations through influencer marketing campaigns. Therefore, becoming a successful Facebook creator requires quality content and an effective monetization strategy that includes affiliate links and exclusive content.

How Much Do Influencers Earn Per Post?

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Influencer earnings per post are not fixed and depend on variables like follower count, engagement rate, and industry. Micro-influencers can earn $50-$500 per post, whereas macro-influencers with a larger following may earn thousands.

How much does Facebook pay for views?

Facebook does not pay for views directly; content creators can earn money through ads and sponsorships. Several factors, such as ad type and audience demographics, influence the earnings per view.

Types of Influencer Collabs

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Influencer partnerships take on many forms, from sponsored content and product placements to affiliate marketing and brand ambassadorships. Brands pay influencers to attend and promote sponsored events, while affiliates earn a commission for promoting their products or services.

Similarly, long-term relationships may develop through brand ambassadorships

Influencers are also paid to showcase a brand through product placement on social media platforms. The key is creating an engaged audience that trusts your recommendations and content so that you can leverage your influence for more excellent monetization opportunities. Below are the most common types of influencer partnerships.

Sponsored content is one of the most popular ways for Facebook influencers to make money. With sponsored content, brands pay influencers to post about their products or services on social media accounts. This kind of collaboration can range from a simple shout-out or product review to a more involved campaign that includes multiple posts over an extended period.

Influencers can also leverage their influence to get exclusive discounts and free products from brands in exchange for promoting them on social media. Sponsored content is a great way for influencers to monetize their platforms and create long-term relationships with brands.

Brand Ambassadorship

Brand ambassadorship is an excellent way for influencers to take their brand partnerships to the next level. As an ambassador, you’ll be responsible for connecting with your audience on behalf of the brand, which can include sharing product or service updates, creating content that promotes the brand values and lifestyle, and even introducing new products and services. This long-term relationship can benefit both parties as it allows for more creative freedom than standard sponsored content.

You may also have access to exclusive discounts or opportunities to earn money from affiliate links. Brand ambassadorships can be extremely lucrative depending on the agreement and the time you dedicate to promoting the brand. It’s important to find a brand that aligns with your niche, values, and beliefs.

Affiliate Marketing

Affiliate marketing is an amazing way for influencers to monetize their social media channels. Affiliate links are special links that direct followers to purchase products or services, and when the sale is made, the influencer earns a commission. Affiliate marketers allow influencers to make money without creating sponsored content or entering into long-term relationships with brands.

 It’s important to be real with your followers about affiliate links, as they should understand why you’re recommending certain products or services. It’s also beneficial to do your research and only promote products or services that you would actually use. This will help establish trust and authenticity with your audience! You can even go the extra mile by creating exclusive discounts for your followers through affiliate programs.

Factors That Influence Compensation

While having a large following is desirable for any social media influencer, it only sometimes indicates earning potential. We’ve put together a list of different variables that can significantly impact how much you make as a Facebook influencer.

Influencer Reach

Influencer reach is determined by an influencer’s following and ability to engage with it across platforms such as Instagram, Facebook, YouTube, Twitter, TikTok, and Snapchat. Brands are willing to pay nano, micro, and mega-influencers depending on their niche and engagement rate for sponsored posts or affiliate marketing collaborations.

In addition to monetary compensation, influencers can receive free products or exclusive content from brands. Influencer marketing campaigns have evolved with monetization features such as subscription-based models or digital products.

Cristiano Ronaldo has the highest number of social media followers on Facebook (122 million subscribers). By understanding the target audience’s preferences and ROI calculations, brands can increase brand awareness through influencer partnerships without directly selling their products or services.

Follower Engagement Rate

Follower engagement is a key factor in determining how much influencers make on Facebook. An influencer with high levels of engagement is often seen as more valuable to brands than one with a larger following but low engagement rates. Influencers need to create quality and relevant content that resonates with their audience to boost engagement.

Interactions such as likes, comments, and shares indicate how much your followers are engaged with a social media post. Remember that not all followers are equally valuable to brands; follower demographics such as age, gender, location, and interests play a role in influencer compensation.

FB demographics

Niche or Industry

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When monetizing their social media accounts, including Facebook, Influencers should focus on developing expertise in a particular industry or specialization. While beauty, fashion, and lifestyle industries generally offer higher compensation rates to Influencers, specializations like fitness, travel, and food can also be quite profitable for them.

While making content in these competitive niches can seem enticing, engagement rates tend to be higher for influencers who narrow down their field. For example, instead of just a gaming influencer, focus primarily on one game. Once your following grows, then branching out becomes more of a possibility. 

A niche audience in a specific industry or specialization can allow an Influencer to command higher rates due to their expertise and targeted reach. Thus, it is crucial for content creators to understand the importance of Industry or Specialization while planning their marketing strategy.

Type of Content

Creating compelling and unique social media content is crucial for Facebook influencers to monetize their social media presence successfully. While producing diverse forms of content like videos, static image posts, or sponsored campaigns with brands helps influence their earnings and expand their audience reach.

Creating niche-oriented posts that cater to specific target audiences helps them leverage their expertise and maximize earnings through affiliate marketing or sponsored partnerships.

Facebook Videos 

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Effective Facebook videos can be a great way for influencers to engage with their audience and increase their earning potential. With the help of creative, high-quality content, influencers can create engaging stories that draw their followers’ attention. Video posts are also very shareable, helping influencers reach more people than ever before.

When creating videos for Facebook, influencers should keep in mind that shorter videos statistically perform better on the platform. Videos should also be made with high-quality images and sound to keep viewers engaged. Additionally, adding informative captions to each video post can help reach more viewers since the algorithm is optimized for video searches with text descriptions.

In addition, Facebook Live can be very lucrative for influencers interested in engaging with their followers in real time. 

Facebook Posts

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Facebook posts are incredibly effective for influencers to reach their target audience and expand their earning potential. Through creative posts, Influencers can use visuals, text captions, and hashtags to engage with the audience while promoting their brand or products. Moreover, influencers should post consistently and regularly to keep their audience engaged with the content.

Facebook Stories

FB stories

Facebook Stories is a great way for influencers to engage with their audience more intimately. With Facebook Stories, influencers can create videos that last up to 15 seconds and share them with their followers. It also allows them to add text and GIFs to the videos to make them more appealing.

Facebook Stories are also useful for influencers who want to promote specific products or services. They can add clickable links in the stories, making it easy for viewers to access the brand’s website or shop page. Moreover, these stories appear at the top of the news feed and are seen by all an influencer’s followers, helping increase their engagement levels quickly.

Influencer Demand

Influencer demand plays a critical role in determining how much social media creators, such as Facebook influencers, get paid. Brands prefer to work with Facebook influencers who have a loyal follower base and high engagement rates, making them attractive partners.

Moreover, influencers who produce compelling and authentic sponsored posts tend to be in high demand from marketers wanting to promote their products or services. This means that Facebook influencers’ money is heavily influenced by their popularity and relevance within their niche.

By prioritizing content quality and building targeted audiences on social media platforms such as Instagram, Twitter, TikTok, and YouTube, creators can increase their monetization opportunities through sponsored posts and affiliate marketing campaigns.

Usage Rights

Influencers might demand higher compensation for granting brands or companies the usage rights of their content for marketing purposes. The scope and duration of these usage rights could play a significant part in determining the amount of compensation received by influencers. Therefore, it’s recommended that both parties agree upon the specific terms of usage rights before starting a partnership. In certain cases, influencers might refuse to give these rights or charge a premium price for them.


When an influencer agrees to work exclusively with a brand, it means they won’t be able to partner with any other company during the agreed-upon period. This can lead to higher compensation rates for influencers, but it’s important for them to weigh the pros and cons before agreeing to an influencer contract.


If you work exclusively with one brand, you can leverage that exclusivity to make more money. In addition, it’s easier to stay organized when you only have one brand to keep in touch with and produce content for. Having a good and long-standing relationship with one brand could lead to better opportunities in the future, especially if that brand experiences growth due to your influence.


Working with one brand means cutting yourself off from partnering with anyone else. Negative aspects could mean missing out on a better opportunity after signing the contract. The brand you decide to partner with may also turn out differently than they thought you were, and now you’re stuck working with a company that doesn’t align with your core values. This predicament will lead to poor sales and a poor client relationship. 

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Ready to Start Making Money on Facebook?

Working with an influencer marketing platform like Scalefluence opens a ton of doors! We’ll help you monetize your Facebook page, partner with brands in your niche, and set you on the right path to gaining more influence in your industry. Rest assured that you’ll keep every ounce of creative freedom so that you can stay true to yourself and your brand!

Finding brands to collab with is so much easier with the influencer marketing tools at your fingertips! Sign up with Scalefluence today to get started monetizing your Facebook influence. 

Frequently Asked Questions

Facebook influencers can earn money by partnering with brands for sponsored posts, promoting products through affiliate marketing, and selling their own goods or services. Sponsored posts involve endorsing a product for payment, affiliate marketing earns a commission on sales, and influencers can monetize their personal brand by selling their products.

The earnings of an influencer with 1,000 followers are diverse and depend on factors like engagement rate, niche, and brand partnerships. While some may make a few dollars per sponsored post, others earn hundreds or even thousands. On average, expect around $10 per 1,000 followers for sponsored posts.

The cost of Facebook influencers varies according to their number of followers, engagement rate, and area of expertise. Influencers may charge per post or campaign, ranging from $50 to over $10,000. Negotiation is typical as brands and influencers agree on pricing.

The number of followers needed to make money on Facebook is not set in stone. Success depends on engagement, niche, and brand partnerships. While influencers with 10K+ followers can earn through sponsored content, relevance and engagement are vital for success.

When determining an influencer campaign budget, one of the key decisions that need to be made is choosing the form of payment you are comfortable with. An affiliate basis, fixed payment, hourly rate, licensing deal, and even gifting can all be employed for paying influencers for their services. You should think about your options before deciding on an approach.

Affiliate-based payments require an influencer to earn money by driving sales or leads from their promoted content. Thus, choosing this option may lead to better success if the influencer understands how to best market your product for maximum return on investment and engagement. 

Meanwhile, fixed payment or hourly rate operates less as a performance incentive, allowing for more cost certainty. Licensing deals provide the influencer’s content usage rights, while giftings offer monetization opportunities without exchanging cash. Ultimately, it is necessary to take into account all potential factors when designing an appropriate budget for an influencer campaign.

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