Want to know how to earn money on Instagram with under 2,000 followers? Want to learn how to start making money on Instagram? You’re in the right place. Many budding Instagram influencers like you can definitely get paid, regardless of follower count.
The number of followers you have doesn’t matter anymore. More followers does have some advantages, but making money on Instagram as a social media influencer has less to do with follower count, and more to do with engagement.
Brands and marketing agencies looking for influencers are no longer enamored with massive followings. This is because followers don’t always equate to conversions for brands.
In fact, more brands want to work with nano-influencers over mega-influencers and celebrity influencers. This is because nano-influencers have better engagement, double or triple the rate of engagement for larger influencers . . .
And more engagement means more sales for brands via the nano-influencer. It is all about personalization, nurturing follower relationships, and loyalty when it comes to brand and influencer partnerships.
In many ways, it is the truest form of influencer marketing.
Kevin Leyes explained in a Forbes article about nano-influencers, “Working with the nano-influencers has become increasingly attractive for brands, because despite not having as many followers as macro-influencers, their interactions with their followers are more intimate, which forges a more loyal following.”
Loyalty equals maximum ROI for influencer marketing campaigns. This makes you, the Instagram nano-influencer with under 2,000 followers a hot commodity.
There are other ways to make money on Instagram instead of brand sponsorship too. The following how to earn money on Instagram with under 2,000 followers outlines a few money making strategies.
Let’s dive in!
Start With The Instagram Influencer Basics
With under 2,000 followers, you have the ability to create a unique Instagram experience. This makes starting with the basics absolutely important before learning how to earn money on Instagram.
For example, take a hard look at your profile. Is it optimized for maximum influence and money making potential. Here are a few important areas of your Instagram profile to examine:
- Profile image. Is it a picture of you? If not, you need to have a fairly professional image of you, because people want to see you, not an image of a sunset. You’re the brand, so show off a bit here.
- Profile name. Be sure to have your Instagram name in your profile. Don’t simply rely on your handle.
- What are you about? Let your audience know what you are interested in. For instance, if you are posting about travel and lifestyle, have it in your profile. This has optimization value for Instagram influencers.
- Influence elsewhere. Share links to other social media channels where you have influence. Interlinking social profiles gives users (and especially brands) more places to learn about.
- Contact info. This is important, because it shows you are ready to engage back with your followers. It also gives brands and marketing agencies a place to reach you for sponsorship opportunities.
- Branded hashtags. This can have an impact on growing your influence, and the more influence, the better engagement rate.
The above are a few profile optimization must-dos. Here’s a great Instagram influencer profile example from @sweatandtell . . .
Taking quality photos and shooting quality videos is also a skill you will need to master. You want your profile and content on your page to be unique and have a bit of style. Here’s what a unique style looks like from influencer @ellnextdoor . . .
Each image in this influencer’s page has a very distinct color scheme that draws in users, enticing them to engage. The quality of images is also top-notch.
With a professional looking Instagram page, it doesn’t matter how many followers you have. Now it is time to understand how to start making money on Instagram as a nano-influencer.
Get Free Products For Mentions And Sell Them
This is the first how to earn money on Instagram tip if you have under 2,000 followers. Since you have a loyal following that hangs on your every product mention, you can easily get free products from brands to post about.
Once you post about the product and mention the brand, the next step is to sell the product. That is, if you don’t want to keep it.
A lot of nano-influencers make serious cash this way. Here’s an example of product promotion from @mochi_fluffpom and @Dyson . . .
The Dyson product in this post goes for around $400. Essentially, this influencer (the influencer’s owner in this case) can sell it for cash. Not a bad profit for a single post, especially for a nano-influencer with under 2,000 followers.
Make Money Via Affiliate Links
Affiliate marketing can be seriously lucrative for Instagram influencers. And it is one of the easiest ways for influencers to make money with a small follower count. What is affiliate marketing entail for influencers?
First, you need to join one or more affiliate marketing platforms like Rakuten, CJ.com, FlexOffers, and other affiliate networks. Once approved as an affiliate, you can access top brands and their affiliate links.
Next, you mention the products you have affiliate links for via Instagram posts. When someone clicks through and makes a purchase, you get a percentage of the sale.
Here’s how apparel and lifestyle influencer @chelsss.rose does affiliate marketing with only 1,500 plus followers . . .
You can see how this influencer placed the link to redirect users to her apparel web page. Once an interested shopper clicks through, they land here . . .
When the user clicks on the apparel they want to buy, it redirects via the affiliate link to make the purchase on the brand’s product page . . .
This is how affiliate marketing is done. And nano-influencers can make a decent revenue doing this daily.
Partner With An Influencer Marketing Platform Like Scalefluence
The next best how to earn money on Instagram with under 2,000 followers is to partner with an influencer marketing platform. Influencer marketing platforms, like Scalefluence, make it easy for budding Instagram influencers to take their influence to the next level.
How? Scalefluence has a robust list of brands and marketing agencies looking for Instagram nano-influencers like you. And we make the process simple for influencers to land those lucrative sponsorship posts.
We have great relationships with brands, ensuring you get paid top dollar for your influence. We also do the negotiations for you. Our influencers only need to worry about doing what they do best — Being creative.
You also get paid fast as a Scalefluence influencer. And you never need to sacrifice your personal brand for profit. We guide our influencers toward long-term relationships with our network of brands and agencies, keeping influencer cash money coming in monthly.
Wrapping Up . . .
The above tips to make money as an Instagram influencer with under 2,000 followers is only the tip of the iceberg. There are plenty of other money making routes to consider as a nano-influencer.
From brand sponsorships to affiliate links, our influencer marketing experts can assist you in maximizing your influence for increased revenue. Is it time to take your influence to the next level? Sign up with Scalefluence today and start earning more.