It’s required by the Federal Trade Commission (FTC) that all Instagram posts and stories published as part of a brand partnership display a disclosure that is easy to see. If that sounds hard to remember or to implement, don’t worry! We’ll do that for you. As an Instagram marketer, working with an influencer shouldn’t penalize you, it should simply be growing your following and helping you sell more. Great exposure, more time to fry bigger fish and more money is what we’re after here. Bye-bye, headaches.
So how can I make the most of Instagram influencer marketing?
We get so many questions from professionals like you trying to leverage Instagram in order to make a bigger profit. Here are some answers that may be useful to you:
How do I choose my Instagram influencers?
How do you know who has an audience that will respond to your product or service? When trying to find Instagram influencers, you’ll have the choice between micro-influencers (who have between 10 000 and 100 000 followers), macro-influencers (between 50 000 and 300 000 followers) and mega influencers (A-listers and celebrities). While it may be tempting to go with someone who has more followers, research shows that micro-influencers actually get the most engagement on their posts as they usually are addressing a more niche market. To make your final choice, you’ll have to look at their engagement rates and consider who their followers really are. Don’t worry, we’ll help with all that!
Do I need micro or macro influencers?
It can be hard to figure out whether you need someone with a smaller, more loyal audience, or someone who appeals to the masses. Consider micro-influencers for your Instagram influencer marketing campaigns if the following apply to you:
- You’re working with a small budget
- You want to reach a different audience segment
- You’re part of a niche market
- You have a local presence, like a brick and mortar store
Macro influencers reach a broader, more eclectic audience and are therefore better suited for less targeted marketing. If you really care about conversions and engagement, micro-influencers may very well be the way to go. With our influencer marketing platform, you’ll get to look at concrete numbers to help you make your final decision.
How do I build brand awareness using Instagram?
If building brand awareness is what you’re after, a macro-influencer may be the way to go. As macro-influencers have a lot more followers than micro-influencers, you’re always guaranteed more reach when they post about your brand, product, event or sale. Their audience is always a lot more diverse too, which means you probably wouldn’t be advertising to a niche group, but to the masses. If what you sell appeals to the masses, then this could definitely work in your favor. Most macro-influencers have also been in the game longer, which can help streamline the creative process. Not sure what kind of macro-influencer would be right for you? That’s why we’re here!
How do I make sure my Instagram campaign is successful?
In order to get what you want, you’ll first have to know what you want. Brands use Instagram for a wide variety of reasons, from audience growth, brand awareness, selling a particular product, lead generation and more. If you’re looking for brand awareness, a macro-influencer may be what you’re looking for as you’ll get more eyeballs on your brand. But beware, people looking doesn’t necessarily mean people buying! If you’re looking to sell, it’s important to focus on influencers who are talking directly to a niche market that is valuable to you. Let us know what you’re looking to achieve during your next campaign, we’ll match you with the right influencers to make it a success!
There’s never been a better time to take your Instagram game to the next level. The platform is full of possibilities and influencers are waiting to collaborate with brands just like yours so they can bring your awesome products and services to their followers.
So, if you’re here, we bet you’re an Instagram marketer who’s looking for a better way to leverage Instagram. If you want to collaborate with the right influencers, take back some of your incredibly valuable time and (of course!) make more money, we’re excited to show you what the future of influencer marketing looks like.
Get started today by joining the best influencer marketing platform there is. You’ll see the incredible difference our easy and convenient services make for any business in no time.