How To Attract Sponsors To Your YouTube Channel

Erica Gordon

Author

Published: September 20, 2021 Updated: March 3, 2021

Many of you have spent quite a bit of time wondering, How do you make money on YouTube? This question is on a lot of vloggers’ minds because they spend so much time creating top-quality video content for free, they can’t help but wonder if it’s worth their time. When you spend hours upon hours creating content, you deserve to earn income from that content. You need to find a way to get paid for YouTube videos, and you probably already know that sponsored content is one of the best ways to make money on YouTube.

YouTube is now one of the most popular content marketing platforms being used by brands to promote their products. With over 2.3 billion users worldwide, the marketing power of YouTube videos is undeniable. A video can capture the essence of a brand while simultaneously triggering emotion in the viewer and teaching them how to use the product in question. Video marketing is one of the best ways to increase sales. Why do you think brands are constantly looking for new influencers and brand ambassadors with a quality YouTube channel?

Every single day, there are brand representatives searching for YouTubers like you to sponsor. If they find a vlogger they like who produces high-quality content that matches their niche market, they’ll often approach the vlogger with a paid sponsorship offer.

You’ll notice that sometimes vloggers will have a very short ad at the beginning of their video along the lines of “this video is brought to you by”, or a “this video is sponsored by” statement at the end of their video. Or, the vlogger will promote the brand within their video, by doing a product review or a product demonstration.

Below are some tips that will help you attract sponsors to your YouTube channel:

Encourage Engagement in Your Comments Section

Your YouTube channel doesn’t need to be huge or have tons of subscribers to attract sponsors. As long as it’s clear that you have a loyal and engaged audience, you’ll still attract sponsors if your YouTube channel is small.

A trustworthy vlogger who has a small YouTube channel with a loyal and captivated audience is referred to as a “micro-influencer”. Since micro-influencers are very good at gaining the trust of their followers, many brands actually prefer to sponsor micro-influencers on YouTube rather than sponsoring a big YouTube personality. Micro-influencers often have a more intimate and authentic relationship with their viewers due to their smaller size, attention to detail, and their niche focus.

The key is to encourage engagement by asking your viewers questions in your videos, and asking them to comment on the video with their response. A beauty blogger might ask their viewers, “What’s your favorite long-wear lipstick and why? Comment below!” Alternatively, you can encourage your viewers to comment asking you a question. You can say, “Do any of you have questions about my skincare routine? Comment on this video and I’ll answer your questions!” Once a potential sponsor sees how engaged your audience is by noticing all the comments on your videos, it won’t matter as much how many subscribers you have. So, if you want to attract sponsors, always encourage engagement and conversation via the comments section.

If you’re successful at this, you’ll probably end up with more subscribers and more viewers, too. Why? Because YouTube’s algorithm will notice how many comments you’re getting on your videos, and that will bump up your video’s visibility on YouTube.

Image: Uby Yanes on Unsplash

Strong Branding

A YouTube channel with strong branding will always be attractive to potential sponsors. This includes a captivating brand story, brand image, your brand personality and your niche market of choice. Your personal brand as a YouTuber should reflect your voice, values, beliefs, attitudes, personality, style, image and your vision. Below are some examples of what makes for strong branding:

  • Define your brand narrative and core values
  • Decide what niche you want to focus your video content on
  • Decide what you want to be known for and what makes you unique
  • Decide what specific problem you want to solve for your viewers
  • Perfect your brand image (including your color theme, logo and video background design.)
  • Establish a brand persona (what is the personality and attitude your brand is known for?)
  • Create a signature style (perhaps you always dress a certain way, for example.)

Strong branding builds trust with your audience because they’ll be able to rely on your channel for its consistency, always knowing what to expect. Your attitude in your videos is consistently high-energy, your background is always the same, and you always dress in your signature style. For example, if you always wear white, your text visuals are always in the same font, and your video background is always pink, your videos will start to be easily recognizable. If your video content is always aesthetically pleasing and your branding is strong, sponsors will want you to represent them because you’re clearly a professional.

When you establish a clear brand persona, you’ll help other brands (and potential paid sponsors) decipher whether or not their core values and message aligns with yours. This is a crucial concept when it comes to matching YouTubers with sponsors.

Sample Content

Even if you don’t have any paid sponsorship agreements in place yet, I’d highly suggest promoting a product in one of your videos (for free) so that you can show brands that you’re a great brand ambassador. If you’re in the beauty niche, your sample of sponsored-post-style content could be something simple, such as a hair tutorial video which includes the promotion of a hair curling wand. In the video, you can promote the wand you’re using, demonstrate how to use it, and show off the final result (your gorgeous, curly hair.) Remember to ensure the lighting is good, the video background is clean or well-designed, the editing is professionally done and the background music is on point.

It’s important to be able to show examples of product demonstrations on your YouTube channel if you hope to attract sponsors. They’ll want to see evidence that you know how to promote a product, demonstrate a product, and sell a product. Sponsors are also looking for high-quality video content that is professionally edited. It’s worth the investment of paying a video editor or learning how to edit videos, because sponsors are typically looking to hire YouTube professionals.

Consistency

Sponsors are looking for YouTube partners they can trust. If they see that right on schedule, you upload a new video every Monday, that in itself makes you seem reliable and trustworthy. Consistency makes you stand out, so it’s smart to have a posting schedule that you stick to. Perhaps you’ll upload a new video every Monday and Wednesday, or just every Monday. Either way, it’s important to ensure your videos are consistent in the following three ways:

  • Consistently high-quality (each video looks professional.)
  • Consistently on-brand and niche (similar subject matter in each video.)
  • Consistent posting schedule (new uploads the same days of the week each week.)

Connect With Sponsors Today

If you want to get the ball rolling with the goal of connecting with a sponsor, sign up for Scalefluence, an influencer marketing platform that connects YouTubers with sponsors that suit their brand persona.

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