Having the ability to grow your influence as a social media influencer can prove very profitable. Especially as a micro-influencer. Micro-influencers like you have a greater chance of landing those lucrative sponsored posts from top brands, since brands know just how loyal and engaged your audience is. This is why brands and…

The rise of influencer marketing has reshaped how brands leverage social media to reach more customers. For instance, 75 percent of U.S. businesses are on instagram. And 70 percent of consumers turn to Instagram to find new products and/or services. This is just one social media channel that influencer marketing is utilized…

Attracting more consumers to your brand is the goal. But how can you diversify your brand’s marketing strategy to get the attention of your target audience? This can prove challenging, since most consumers do not trust marketing messages served up by brands. Especially on social media? In fact, only 4 percent of…

More and more businesses are shifting from traditional marketing strategies to influencer marketing and influencer marketing platforms. And for good reason. Influencer marketing continues to be a viable marketing strategy when it comes to improving brand awareness, promoting products and/or services, increasing sales, and more. The return on investment (ROI) of influencer…

Influencer marketing continues to be a valuable asset for brands. From global brands to budding businesses, influencer marketing has the majority share of overall marketing spend. The forefront of it is influencer platforms as the influencer marketing industry worth is estimated to hit $21.1 billion in 2023. How do brands and agencies…

Instagram influencers can drive big results for brands via social media. Chances are, you have seen an influencer post or two on Instagram, and those posts may have been promoting your competitors. This makes social media influencers and influencer marketing a must for your brand. Want to stay competitive in your industry…