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Build A Bigger Brand With Instagram Influencers: Your Guide To Social Media Influencers

Published: August 18, 2020 Updated: August 12, 2020

Instagram influencers can drive big results for brands via social media. Chances are, you have seen an influencer post or two on Instagram, and those posts may have been promoting your competitors. This makes social media influencers and influencer marketing a must for your brand.

Want to stay competitive in your industry and/or niche? Instagram influencers are the answer.

Here’s what influencer marketing looks like in 2020 via lifestyle micro-influencer @blakealexiss . . .

Simple, genuine, and streamlined to maximize Instagram user engagement.

Social media influencers and influencer marketing are no longer buzzwords, they are top-notch marketing strategies that have big time potential for brands. Here are a few key Instagram influencer stats brands should know:

  • 25+ million business using Instagram
  • 200+ million users visit at least one business profile daily
  • 73 percent of U.S. teens say Instagram is the best for brands to reach them
  • 70 percent of consumers use Instagram to find new products
  • 69 percent of marketers spent most of their influencer budget on Instagram in 2019

The stats are pretty clear for brands. If you are not using Instagram to its full potential, you are missing out on brand awareness and conversion opportunities.

Why is Instagram influencer marketing so effective? Trust!

Social media influencers and influencer marketing via Instagram remove the brand to consumer barriers. Did you know that most consumers do not trust marketing messages from brands?

Having an influencer promoting your brand, products, and/or services give consumers confidence to buy. This is because consumers view social media influencers as trusted sources. Most hang on their favorite influencers’ every word.

What does this mean for your brand? You need to amp up your influencer marketing game on instagram. You can be sure your competitors are doing it.

And if you are spending countless hours trying to recreate the wheel to reach your brand’s target audience, influencer marketing can make your marketing life so much easier, because influencers already have your target audience as followers.

Ready for game-changing influence for your brand? Want to make finding social media influencers easy? Let’s take a deeper look with this guide to social media influencers.

How Much Will Working With Instagram Influencers Cost My Brand?

Understanding how much social media influencers cost can be challenging. There are a ton of different articles and videos pointing toward relatively cheap influencer marketing to insanely expensive.

Kylie Jenner is reported to make over a million dollars per Instagram post . . .

That is insane! Do you need to spend a ton of money to build a bigger brand with Instagram influencers? Absolutely not.

The good news is that most marketers spend up to $250 per post. Only a very small percentage of marketers and brands spend over $5,000 per Instagram influencer post.

How can you get the most out of your influencer marketing budget? Nano-influencers and micro-influencers.

How much will you need to spend to build a bigger brand? Well, it is tough to say, since factors like type of campaign, type of content, and engagement rate of the influencer weigh into cost.

The Rise Of Nano-Influencers And Micro-Influencers

Finding social media influencers for your brand can be cost-effective if you seek out nano-influencers and micro-influencers. The rise of nano-influencers and micro-influencers is real. Why? Brands have realized follower count does not always equal influencer campaign success.

Sapna Maheshwari of The New York Times explained, “Their lack of fame is one of the qualities that make them approachable. When they recommend a shampoo or a lotion or a furniture brand on Instagram, their word seems as genuine as advice from a friend.”

Beauty Instagram nano-influencer @oshnapitzlizzie told media outlets she gets paid $250 per Instagram sponsored post . . .

Big brands like Nike, LaCroix Sparkling Water, Kimpton Hotels, Coca-Cola, and Lay’s are leveraging the cult-like following nano-influencers and micro-influencers have. Here is a great example from Lay’s and micro-influencer @miettedierckx . . .

Tapping into nano-influencer and micro-influencer influence on Instagram can boost campaign success due to the higher engagement rate these social media influencers have.

Influencers with 1k to 5k followers have the highest engagement rate, a massive 4.6 percent on average last year . . .

You definitely don’t need to spend a ton on mega-influencers to build a bigger brand via influencer marketing. Finding social media influencers with more influence and less followers may prove far more beneficial, as well as cost-effective.

Finding Social Media Influencers Explained

Finding social media influencers does not have to be difficult. With a bit of research and due diligence when it comes to analytics, you can find influencers for your brand quite easily.

The first step in finding social media influencers for your brand is to utilize industry and/or niche hashtags in the Instagram search bar. Let’s say you are a wellness brand in search of health and wellness influencers. Your search would start with #wellness . . .

From there, you can browse recent Instagram posts on the #wellness page, or click through to related hashtags . . .

The #wellness page actually has quite a few good nano-influencers worth considering as a health and wellness brand, like @glowwithlyss . . .

This wellness and lifestyle nano-influencer has already promoted wellness products on her Instagram page . . .

When finding social media influencers on instagram, you need to check engagement rate to ensure the influencer is tapping into his or her full influence for a successful influencer campaign.

The example wellness and lifestyle influencer @glowwithlyss engagement rate for the above post was 12.9 percent. This type of engagement rate is insanely good for an Instagram influencer.

How is engagement rate calculated? Here’s the formula:

Engagement Rate = (Likes + Comments) / Followers x 100

Do not get sucked into follower count. There are plenty of fake influencers on Instagram. They purchase followers online and this is evident when calculating the engagement rate.

When finding social media influencers on Instagram, look for engagement rates of 3 percent or more to get the most out of your brand’s influencer campaigns.

Use Social Media Influencer Platforms To Maximize Influencer Success

If you want to build a bigger brand with Instagram influencers, you need to consider a social media influencer platform to maximize success. Social media influencer platforms have grown in recent years, letting brands access Instagram influencers across multiple industries.

But not all social media influencer platforms are created equal. You need to partner with a reputable platform with extensive knowledge in influencer marketing, like Scalefluence.

Scalefluence is an influencer marketing platform that is data-driven, ensuring influencer campaign success for brands. Scalefluence influencer marketing for brands is a premiere influencer solution. Our brand influencer marketing benefits include:

  • Access to our pre-vetted, quality Instagram influencers
  • Algorithmic tools to find the perfect influencers
  • Data-driven influencer marketing campaigns
  • Creative Instagram content that connects brand to target audience
  • Expertise in type of campaign to ensure maximum influencer campaign ROI
  • Increased customer lifetime value

Building a bigger brand with Instagram influencers has never been easier. If you need a boost for your brand via influencer marketing, it is time to take action. Sign up today and partner with Scalefluence for next level influencer results.

Make your brand buzzworthy on social media with influencers that know how to sway your brand’s target audience. Get social, stay competitive, and build a bigger brand.

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