Having IG influence can be profitable if you know how to earn money from Instagram. Many Instagrammers don’t know how to gain more followers on Instagram, or how to start making money on Instagram.
Having followers and a decent engagement rate is only the first step. There is a lot more that goes into becoming an IG influencer, and a certain level of dedication is needed.
However, once you know how to leverage your IG influence and understand how to earn money from Instagram, you can grow your bank account rather quickly. We are talking about serious cash money in return for simply tapping into that influence.
The following can serve as your roadmap to start making money on Instagram. From knowing how many followers you actually need to be a profitable influencer to landing your first sponsored posts from brands, making money via IG can be simplified.
Let’s dive right in!
Having more followers is always great. But the follower count you are thinking of is probably not what you need to earn money on Instagram. It may be better to think about how to gain more followers on Instagram than focusing on an actual number.
There are a number of factors that will dictate how many followers you actual need to start making IG cash money. These factors are:
From mega-influencers to nano-influencers, there is no hard rule on follower count when it comes to making Instagram money. If you are a micro-influencer with 3,000 very loyal followers, a brand in your niche will pay you top dollar to reach that audience.
Here’s a great example of how to leverage IG influence when you have only 2,000 followers . . .
Instagram travel and fashion nano-influencer @luperezluppino has a loyal 2k following that she can use to make money on Instagram . . .
This is pretty clear proof that a lower follower count doesn’t mean you can’t make money on Instagram. With followers out of the way, let’s get to the good stuff — How to earn money from Instagram.
Knowing how to earn money from Instagram will help you achieve a few influencer goals. You will certainly make money, which is probably goal #1, but you can also learn how to gain more followers on Instagram, thus increasing your influence and revenue.
There are a few different ways to make money as an IG influencer. You can choose one of the below ways to get started. However, it is definitely recommended to combine multiple influencer revenue streams to maximize influencer profits.
Let’s take a closer look!
If you want to know how to start making money on Instagram, start with sponsored posts. It is the top way to get paid for your influence, regardless of follower count. Why? Brands want influence, and if you have loyal followers hanging on every recommendation you make, you’ll find plenty of brand partnerships.
Brands want your audience. They utilize the power of influencers because consumers don’t really trust what brands are serving up. But when an influencer like you delivers the marketing message for the brand, everyone wins.
Here’s a sponsored post example via fashion micro-influencer @mikaela.wightman and Zara . . .
A very simple Instagram video post that netted over 2,600 views and nearly 20 comments . . .
You would think that a major brand like Zara wouldn’t be interested in a micro-influencer with only 30k followers.
However, this post may have sold over 2,000 dresses. For Zara, if they had several micro-influencers promoting the same dress, the revenue for that product could be very good for the brand.
To get the attention of brands for sponsored posts, you do need to do a bit of homework. Find brands in your niche and reach out. But be sure you have all your influencer data ready. They want to see follower count, engagement rate, and success on previous influencer campaigns.
You can also make connecting and partnering with brands easier by teaming up with an influencer marketing platform like Scalefluence. Influencer marketing platforms already have a network of brands and agencies looking for influencers like you across a number of industries and niches.
This is the second top choice among influencers to earn money from Instagram. Affiliate marketing has been around for quite some time now, and skilled influencers know how to turn affiliate links into cash money.
What is affiliate marketing exactly?
Affiliate marketing is a way for brands and influencers to partner in a not so personal way. Instead of partnering with a brand via sponsored posts and contracts, you can simply grab links of products your audience will love and use your influence to get your audience to click through and make a purchase.
How do you become an affiliate of brands? Good question!
It is actually pretty easy. Visit one of the affiliate marketing platforms like Rakuten or Commission Junction. Fill out the request form and get approved to access their brand networks. Once approved, you can begin getting brand approvals as an affiliate.
Each brand that approves you as an affiliate will generate unique links for every product you choose to promote as an affiliate influencer on Instagram.
Some IG influencers will use their Instagram posts to promote affiliate links via another medium, such as a website, YouTube channel, or podcast. Here’s an example from micro-influencer @thelipstickfever . . .
Once you visit the podcast from her Instagram profile, you get more content, more affiliate links to check out, and more opportunities to become a loyal follower . . .
This is the most lucrative path when it comes to understanding how to earn money from Instagram. As an influencer you are a personal brand. Social media users come to you for brand information and product and/or service recommendations. It isn’t only about entertainment value.
This makes creating a strong personal brand with branded merchandise a must if you want to make money via your IG influence.
Let’s say you are a fitness and health influencer with 5,000 followers. These followers have been loyal, giving you great engagement, and you have been engaging back (very important). You have been promoting other brands, but now you want to take your personal brand to the next level.
First, think of products that your target audience will want to buy. This could be a mastermind health and fitness book, a health and wellness supplement, and even basic apparel, like t-shirts, hoodies, hats, gym shorts, and more.
Here’s a great personal branding merchandise example from @lizarch . . .
This health and wellness influencer turned her influence over 60k followers into personal branded book success . . .
Personal brand merchandise can generate massive revenue when promoted correctly to your followers. Especially when it has serious value.
The above ways to leverage your IG influence to make money as a social media influencer are only the tip of the iceberg. They are, however, among the top ways to get that revenue rolling in.
You can certainly start this journey on your own, or you can partner with Scalefluence, a reputable influencer marketing platform with a skilled team and a large network of brands and agencies looking for influencers like you.
Let us make the connection for you, taking your IG influence to the next level. Learn more about us and sign up to start making money on Instagram the easy way.
Instagram Influencersby Jeremy Bohr September 20, 2020
Marketing News & Ideasby Tony Newton September 16, 2020