YouTube is the world’s largest video-sharing social media platform, with over 2.5 billion users. If you’re looking to make money on YouTube, you’ve probably run into a few videos about how much money YouTubers make. But how much money do you actually make per view and subscriber? And how do you actually earn from your YouTube channel?
In this blog post, we’ll tell you all about it – the requirements for joining the YouTube Partner Program, the different ways you can make money on YouTube, and how much money you can make with 1,000 subscribers.
How Much Money Do YouTubers Make?
According to Forbes, the top 10 highest-earning YouTubers collectively made $300 million in 2021, a 40% increase from the previous year. MrBeast takes the lead with $54 million in earnings, followed by Jake Paul with $45 million, and Markiplier with $38 million in pre-tax revenue.
If a YouTuber has at least 1 million subscribers, they can make an average annual salary of $60,000. They can also earn $2,000-$3,000 for a video that gets 1 million views. The average YouTuber typically earns $18 for every 1,000 ad views, which means that they can make $600-$1,000 per week for an audience of 100,000 subscribers. Ad viewership is the primary source of revenue for YouTube creators, but there are other revenue streams available, such as sponsorships, merchandise sales, and affiliate marketing.
- MrBeast: $54 million: This influencer earned the most of any YouTuber ever in 2021. His channel features wild and crazy stunts, including spending 50 hours buried alive.
- Jake Paul: $45 million: Boxer Jake Paul uses his YouTube channel to promote his career, but that wasn’t always the case. Previous content landed him in some controversy with YouTube and fans – so he was knocked off the top 10 list for a few years.
- Markiplier: $38 million: Gamers love watching Markiplier play games like Five Nights at Freddy’s, Resident Evil: Village, and At Dead of Night.
- Rhett and Link: $30 million: This channel started as a daily talk show centered around nerdy topics and has expanded to include other shows and brand extensions.
- Unspeakable: $28.5 million: He operates multiple channels, but his most popular channel is gaming, where he spends a lot of time playing and talking about Minecraft.
- Nastya: $28 million: This channel stars a 7-year-old child who chronicles her life.
- Ryan Kaji: $27 million: His main channel, Ryan’s World, formerly known as Ryan Toysreview, focuses on toy reviews for kids. He has a branded line of merchandise sold at big-box retailers.
- Dude Perfect: $20 million: This group of five guys is all about fun and shenanigans with various stunts.
- Logan Paul: $18 million: Like his brother Jake, this channel is dedicated to boxing.
- Preston Arsement: $16 million: Preston operates multiple channels, but his most popular PrestonPlayz, focuses on video games.
When Does YouTube Start Paying You?
YouTube starts paying content creators when their channel is monetized. In Q3 of 2022, YouTube generated over $7 billion in ad revenue.
On average, YouTube stars in the US earn $60,943 per year or $29/hour for a 40-hour work week. YouTube pays its creators monthly through direct deposit or checks. However, the individual income varies based on monthly channel performance. The more YouTube videos you have, the greater the earning potential. It takes effort and time to build a strong audience on YouTube, but once you do, the money you can earn is impressive.
YouTube Partner Program Requirements
When it comes to making money on YouTube, one of the most common questions is, “how much can you make with 1,000 subscribers?” The only way YouTube pays its creators is through the YouTube Partner Program. To monetize content this way, you must have at least 1,000 subscribers and 4,000 public watch hours on your channel.
You also have to meet other requirements, such as living in an eligible region, having a Google AdSense account, having no active Community Guideline strikes, and must follow channel monetization policies. Once you become a YouTube Partner, you can start earning money through ads on your videos. YouTube Partners typically receive approximately 55% of the ad revenue their channel generates.
While making money on YouTube may not be easy, it’s certainly possible. The YouTube Partner Program has more than a million channels and serves as a source of passive income for creators around the world.
Advertising Revenue Share
YouTube content creators can start earning money from their videos once they reach 1,000 subscribers and 4,000 watch hours, but how much they make depends on several factors, including how much the advertiser pays (usually between $0.10 and $0.30 per view) and the number of views on the video.
YouTube gives its creators 55% of the ad revenue their channel generates.
Most YouTubers rely on sponsorships and affiliate marketing to earn money. So while advertising revenue can provide some income, the most successful YouTubers have diversified their earnings streams to maximize their earning potential. Ultimately, success on YouTube depends on creating engaging content and building a dedicated and loyal audience.
How Much Do YouTubers Make Per View?
Earnings per view depend on various factors such as location, niche, subscriber base, and advertiser demand. The earnings also vary due to different sources of income, including sponsorships and merchandising, along with ad revenues. On average, a YouTuber earns around $0.18 per view, which means they make $18 per every 1,000 video views.
How Much Does YouTube Pay for 1000 Subscribers
Your earning potential per subscriber depends on multiple factors, such as the number of revenue streams you’re using, your niche, and how engaged your audience is. If you’re starting out with 1,000 subscribers and relying solely on ad revenue, your earnings per subscriber will be fairly low. You would earn $18 per video if every subscriber viewed every video on your channel.
You can increase your per-subscriber revenue by including affiliate links in your content and using other monetization features.
Other Monetization Options
Affiliate marketing involves YouTubers promoting products and services in their videos and earning a commission on sales. Merchandise sales involve creating and selling your own merch, like t-shirts, coffee mugs, and posters. Product sponsorship involves partnering directly with brands and highlighting products and services in your video content.
Many YouTubers also have Patreon accounts to allow followers to donate directly to them. This income helps to fund new videos and supplement direct YouTube earnings.
In addition to the advertising revenue, YouTube allows content creators to earn with channel memberships, shopping, super chat and super stickers, and super thanks.
Using Channel Memberships, viewers pay a monthly fee to become a member of your channel. In exchange for their membership, members receive special perks such as exclusive content and access to a private Discord server. You are free to choose your perks, but they must adhere to guidelines.
With 1,000 subscribers, you could make anywhere between $50-$100 per month in membership fees, depending on the membership fee you set. YouTube takes a cut of the revenue, but this is still an excellent way to make money off your channel without relying solely on ads or sponsorships.
Set Up YouTube Shopping and Sell Merchandise
With YouTube Shopping, eligible creators can promote products from their own stores and other brands across the platform.
You set up a store and connect to YouTube to promote your own products in your content or feature products from other brands in your videos. Eligible creators can also tag products in live streams.
Using the TrueView feature, viewers can even shop for items featured in your video without ever leaving YouTube.
Super Chat and Super Stickers
Super Chat and Super Stickers allow fans to pay for highlighted messages during live broadcasts, providing another opportunity for creators to earn income.
A content creator must turn on this feature and must meet eligibility requirements. These features are not available on unlisted, private, age-restricted, or made-for-kids videos.
Stickers and Chats are available for viewers to purchase at various price points. The Super Chats allow your viewers to have their comments pinned to the top of the chat during the live stream. The Super Stickers are digital or animated images that show in the live chat feed.
Creators receive 70% of the Super Chat and Super Sticker revenue Google confirms. This fee is after any local sales tax and iOS App Store fees are removed. YouTube covers transaction costs.
Super Thanks is a feature that allows viewers to donate money to creators as a way of showing appreciation for their content.
Super Thanks involves viewers purchasing a “fun animation” on a YouTube Short or a regular long-form video. It is a one-time animation shown only to the buyer over the top of the video.
Buyers also get to post colorful and customizable comments on the video. Viewers can choose from multiple price points.
Creators receive 70% of the Super Thanks revenue their channel generates, just the same as Super Chat and Super Stickers, paid alongside the monthly ad revenue.
YouTube Premium Revenue
YouTube Premium is a subscription product for viewers, giving them greater control over the content they consume. Though not available in all locations, YouTubers can earn a portion of Premium subscription revenue for the channel subscribers who engage with their content.
Revenue from YouTube Premium membership fees is distributed to video creators based on how much members watch your content. YouTube does keep a portion of the revenue but states “most of the revenue will go to creators.”
Collaborating with brands can earn more money faster than relying solely on ad revenue, but you need to build a solid, engaged following to attract higher-paying brand deals.
In this scenario, a brand pays for you to create YouTube content featuring its products. Some brands will pay cash, while others will pay with the product. Regardless, FTC rules indicate influencers must disclose these sponsorships to their viewers.
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