Instagram is one of the most popular social media networks in today’s digital era. And popular is a bit of an understatement. You probably know this. It’s the reason why your business has an Instagram page actively trying to gain real Instagram followers.
But what’s the condition of your Instagram? Is the page optimized? Are you posting content regularly? How many followers do you currently have? These are all very important questions you need to ask if you want to increase your follower count and begin to make money from Instagram.
That’s a billion people your business can access 24/7, all because of that little innovative rectangular mobile device users carry with them, sleep next to, and check continuously throughout the day. A few other compelling Instagram statistics are:
The above stats are great, right? Well, not so fast. You can and should use Instagram to gain more Instagram followers to your page and build leads.
The problem with Instagram is that you’re not the only genius in the room.
Did you know that there are more than 25 million business profiles on Instagram? There are also 95 million or so posts made daily on the social media platform. This is what makes growing your followers important, and doing so by any means possible, like leveraging influencer marketing.
We will get into that and Instagram influencers shortly. There are several best practices that you should be aware of that will help you gain real Instagram followers for your business and begin to make money, but the list below can serve as your quick guide to getting started. Let’s dive in!
Hopping right into posting more, or creating valuable visual content for your page is not the wrong answer. However, you want to be sure that your page is looking good, informative, and optimized when someone lands on it. This is where you should begin when looking at ways to get more Instagram followers.
Like your website, your Instagram page is the face of your business in the realm of social media. It’s your brand page. And with everything branding, it needs to represent your business in the best, most strategic way possible.
Ensure your business description is updated. You need to have a branded username, a professional image, branded hashtag, and most importantly, a link to your website.
Once your Instagram business page is optimized and looking good, it’s time to think about the type of content you’re sharing to the masses for consumption. The number one choice for content consumption in today’s social space is video.
on camera, no problem. You can shoot short video of your business’ office, team members who are totally fine with being filmed, asking customers to send in videos, and more. Or you can team up with an Instagram influencer that knows all about video, introducing your brand to his or her followers.
Sharpie paired their iconic markers with the talents of an artist to make this clever video post attract 27,000+ views:
Instagram is a different social media channel than most. When you post on your business page, that post only has an organic reach life of maybe an hour, possibly two if it’s not a viral post. This means you need to post often, and on a schedule to get more Instagram followers.
This can be challenging for some businesses. For Instagram, you need to shoot a video or create an image, develop some content, think of 10 to 20 hashtags, and then rinse and repeat multiple times a day. It’s time consuming – unless you hire someone.
But what’s the ROI positive outcome? It could be big. If you are creating great posts that speak to your audience, entice visually, and spark engagement 10 times a day, you can grow your business follower count fast and begin to make money via Instagram. You do, however, need to be delivering value.
It’s interesting to see just how spammy businesses can be on social media. It is called “social” media for a reason, but instead of being social, businesses are one sided with daily sales pitches. To get real Instagram followers, you need to stop selling.
This can be a very hard concept to grasp at first – after all, you’re trying to use Instagram to make money. However, with a bit of practice, it gets easier. Why does it get easier? Your Instagram posts that deliver value to people online start converting.
There is not one bit of sales content in the above post by Boostingbee. And it worked, driving 500+ likes and hundreds of followers.
If you want to get more Instagram followers, especially more real Instagram followers, you need to amp up the number of views your post will get. To do this, you need to utilize the power of hashtags. You probably already drop a hashtag or two for each post to your business page, but there’s much more hashtag game specifics.For example, you need to use staple and trending hashtags to increase a post’s organic reach. Hashtags like #qouteoftheday, #TBT, #MondayMotivation, #TechTuesday, and other hashtags are staples that are used by all kinds of Instagrammers, from fashion influencers to travel influencers and everyone in between. There are also trending hashtags that you need to be on top of, like #instagood and #f4f. #f4f is especially good, since it translates to follow for follow – a good way to increase that follower count.
There are also industry specific keywords. If you had a coffee shop in New York, you would most likely use #coffee #coffeetime #coffeeaddict, or basically any hashtag related to coffee. Take a look at the posts under the #Baristadaily hashtag for more examples of highly engaging hashtags.
Using Influencer marketing and leveraging the built-in audience of Instagram influencers to boost your business is no secret. In fact, influencer marketing has become one of the most ROI positive ways to attract more attention on social media.
Did you know that nearly half of consumers rely on influencer recommendations? According to a Tomoson report, influencers earn businesses $6.50 per every dollar spent on an influencer marketing campaign.
And influencers are pretty good at promoting products, like the below colorful promotion for flavored water.
The aim when using Instagram influencers is to match your brand or products with their audience. For instance, you wouldn’t use a vegan influencer to get more Instagram followers for your red meat burger and beer business. Well, you could, but you would be better off just burning your influencer marketing budget instead.
There’s a lot of hard work that goes into finding and qualifying an Instagram influencer. You need to:
● Look at how many followers they have (and know how to identify fake followers)
● Research if they have posted similar products like yours in the past
● Look at the engagement of posts, going back at least 2-3 months
● Contact the influencer and negotiate price
● Collaborate on the post for the influencer marketing campaign
● Send the influencer the product for free
● And the list of management and must-dos go on and on
The good news is that influencer marketing for your Instagram business page can be a whole lot easier when using a professional influencer database.
Using an influencer database can take the guesswork out of connecting with an Instagram influencer for your business and set you on the path to more quickly accumulating real followers. When using an influencer marketing hub, you are eliminating the friction that many consumers have when they see branded posts on their favorite social media channels.
Marketing hubs do the due diligence you don’t have the time for. Using Instagram influencers, they expand your page reach and drive followers that are truly interested in your business, products, and services. There are also several other advantages:
Engagement is not a one-way street. You need to engage with users that are engaging with your business on social media. For instance, interacting with Instagram users that engage with your posts. One of the best ways to get more Instagram followers is to comment on comments. And in a meaningful way, not simply an emoji.
We touched on how important it is to post consistently above. Since it’s difficult to manage this with so many other tasks on your plate, let the influencer marketing hub do it for you. Not only will you be pumping out content regularly, your business page will be providing quality, actionable content your target audience craves. They will consume and follow you to get more great tips, news, ideas, and more.
Social media is all about the attention. And since we live in a visual world, it’s essential to create visually enticing posts. This could be curated images, gifs, video art, infographics, and the list goes on. Use visual content that speaks to your target audience for maximum followers.
The above tips to gain real Instagram followers can be your starting point. Be honest about your Instagram game and get the help your business needs to grow across multiple channels. The digital age is not one-dimensional, particularly when it comes to social networking. It’s a time when businesses need to be seen and heard in as many online spaces as possible.
For Bloggersby Sherry Gray July 18, 2021