Instagram is a powerful social media platform. Despite having over a billion monthly active users, Instagram is home to brand and influencer partnerships leveraged to sell products and services to consumers.
There are more than 25 million businesses on the social media powerhouse platform. And this is good news for influencers, since that is 25 million businesses they can partner with to make serious cash.
As an influencer, you need to know how to earn money from Instagram. Paid brand sponsorships are indeed the most lucrative. A study from eMarketer revealed just how much influencers can make on Instagram . . .
Even with a mere 500 followers, a social media influencer can earn $100 per image post, $114 for a video post, and nearly $50 per Instagram Story post. Way more than Facebook.
This is the power of working with brands as an influencer. But there are other revenue streams to explore as an instagram influencer. From brand sponsorships to selling your social media expertise as a consultant, you can seriously get paid as an influencer.
To help cultivate more profitable channels as an Instagram influencer, we came up with 4 tips to earn money from Instagram experts. Let’s get to it
If you want to know how to start making money on Instagram, this is the top expert tip. Brands will pay top dollar for influencer marketing, enlisting the influence of social media influencers to raise brand awareness, promote products and/or services, and create social buzz.
Here’s a brand sponsorship example from Instagram beauty micro-influencer @karenncamargo_ and @alamarcosmetics . . .
This post netted an engagement rate of 4.5 percent, far above the average Instagram post engagement rate of 2 percent. This influencer marketing campaign that was the result of a brand paid sponsorship most likely resulted in serious sales.
This was also video content, a must for influencers looking to land better engagement and higher paying brand sponsorships. In fact, video posts net 2x more engagement than traditional image posts.
How do you get on a brand’s radar for influencer marketing campaigns? The most common way is to put in the work yourself.
You need to be posting content relevant to the brand’s industry and niche. You need a strong engagement rate per post. And you need to know how to connect with the brand. This means finding the gatekeeper in the brand’s marketing department and pitching them your influencer value.
This can certainly be time consuming. The good news is that it is easier to connect with brands and marketing agencies looking for Instagram influencers like you. Influencer marketing platforms like Scalefluence can help.
Scalefluence is a premiere influencer marketing platform with the expertise to get influencers paid top dollar for their creativity and influence. With a robust network of brands and agencies, Scalefluence makes landing paid brand sponsorships easy.
Influencers have followers that hang on their every product and/or service recommendation. This can prove profitable when it comes to affiliate marketing. If you want to know how to start making money on Instagram, affiliate links are a must-do.
For instance, affiliate marketer Pat Flynn was featured in an Ahrefs article for making over $100,000 from affiliate links in a single month . . .
What is affiliate marketing? This is a good question, and it is surprising how many influencers don’t know how to leverage affiliate marketing and affiliate links to make a ton of cash per month.
Instagram influencers are in a perfect position to make money from affiliate links, since they already have followers ready to buy. The first step for setting up your affiliate marketing revenue stream is to join a few affiliate marketing platforms.
Affiliate marketing platforms to consider as an Instagram influencer are:
You may need to sign up for more than one affiliate marketing platform since the platforms can be brand specific. Amazon and Walmart affiliate programs are great, because you have access to tons of products from multiple brands.
Once signed up and have brand affiliate links ready, it is time to leverage your Instagram influence to make money. Here’s how fashion and lifestyle nano-influencer @chelsss.rose leverages Amazon affiliate links to make money . . .
She introduces the apparel via an Instagram post as seen above and places a link to shop the fashion products for followers to find them . . .
When a follower finds the item they are looking for, they tap through to the Amazon product page for that specific item . . .
You can see that the link for the Amazon product page is unique to the influencer. The Instagram post for this product had 158 views. If only 20 bought this product, the influencer could make over $40 with an estimated 5 percent commission on each sale.
This is how to maximize earnings using affiliate marketing and affiliate links as an Instagram influencer. If you’re not doing affiliate marketing as a social media influencer, you could be missing out on a ton of cash.
If you gain more followers on Instagram and have a decent audience to sell to, why not sell your own products and keep 100 percent of the profit. This is an influencer expert tip that only some influencers leverage on Instagram.
If you want to know how to earn money on Instagram, this is a great strategy, especially if you make products. You can also purchase products online, white label them, and sell them to your social media audience.
What do you need to make this happen? First, you need products. This is easy if you make something unique, like handmade winter hats for example. You can also utilize manufacturers online to find and purchase products in bulk to sell.
Either way, you will need a place to put all these products, because you definitely don’t want to run out of inventory. Once you’re ready to sell, promote your products via Instagram posts.
Here’s how Instagram influencer and jewelry designer @marah.cotta.clay uses Instagram to sell her very own products . . .
This is a great how to earn money from Instagram expert tip that can have serious profit potential. Do you make anything? Do you have social influence? Combine the two and make some cash money.
If you have a following on Instagram, steady influence to sway the masses, you can help businesses and other aspiring influencers and make money. That’s right, you are a personal brand, and part of that personal brand is social media influencer marketing.
Why not help others master social and get paid as a consultant?
There are more tens of millions of businesses using Instagram to raise brand awareness and convert social users into paying customers. As an influencer, you don’t necessarily need to be an influencer. Sounds odd, but keep reading.
You know what it takes to grow a presence on Instagram, and that knowledge is valuable to businesses beyond simply getting paid for brand sponsorships. As a social media influencer marketing consultant, you can make in excess of $100 per hour.
That is serious money. Money you can earn by simply sharing your secrets to social dominance with business owners and company marketing departments.
The above expert tips for influencers to earn money on Instagram may prove profitable. There are other ways to set up a revenue stream using your influence, but the above are among the top ways with the highest earning potential.
Want to learn more about how to take your influence to the next level and get paid cash money for your social creativity? Sign up to Scalefluence today and unlock your influencer money making abilities.
For Bloggersby Sherry Gray July 18, 2021