YouTube is a lucrative space for influencers. There are over two billion monthly active YouTube users with five billion videos watched daily. That’s a pretty decent audience, and an audience that loves to consume video content. This equates to profits for an influencer in any industry leveraging the power of video content.
Here’s a more detailed breakdown of the YouTube demographics that provide some insight on what it takes for YouTube influencer success . . .
With such insane statistics, YouTube is a channel worth the time and effort for influencers. The only problem with YouTube is the massive amounts of video content being uploaded daily.
Did you know around 500 hours of videos are uploaded every minute to YouTube? What does this mean for you? If you’re hoping for success as a YouTube influencer, you have a lot of competition, regardless of your niche.
And if you don’t stand out via viral video content, you may have a more challenging time convincing brands to hire you as their YouTube influencer.
Sure, ad money via your YouTube following is good, but getting paid by a brand for introducing products and/or services can be far more lucrative for an influencer, especially on YouTube.
For instance, if you net around 25,000 views per day on YouTube, you can expect monthly earnings between $1,000 and $1,500. However, adding sponsored posts from brands, you can increase your monthly earnings by thousands, if not tens of thousands of dollars (depending on your niche).
Here’s how one influencer does it . . .
This is why partnering with a brand is critical to growth and success as a YouTube influencer in 2020. To attract brands, you need to be pretty good at your craft. Your video content needs to have plenty of views, shares, and most importantly, engagement.
Engagement is the hallmark most brands go by these days, since they know views are not as accurate of a metric as previously thought.
To grab attention and entice YouTube users to engage, you’ll need to create a ton of great content. Here are a few viral content ideas for YouTube you may find worthwhile for 2020. Let’s dive in!
The old introduction video is a must when first starting out, but what about down the influencer road. After you’ve had a bit of success and packed on the subscribers, you may have forgotten what users really want — a meaningful connection.
This is important for YouTube influencer success, so really pay attention to this viral video content idea. Research has found that seven out of ten people want more personalized ads. Personalization has become very important to people, and if you can break down a video every few months that really resonates with your audience, you can really max out engagement.
What does this entail exactly? Make an introduction video every so often for people new to you and your video content and cover these topics:
This may seem basic, but you may be surprised by how many new subscribers you’ll net via this sort of viral video content, plus the engagement this one meaningful video will drive home. Letting your audience know who you are will set you up for YouTube influencer success in 2020 and beyond.
Everyone follows an influencer if they use YouTube often. And secretly, everyone wants to be an influencer of some kind. It’s the digital age we live in. Giving your subscribers a rare glimpse behind the scenes of one of your video sessions, from ideation to post-production can get you quite a bit of engagement on your viral video content.
This type of video content scored this YouTube influencer over 100,000 views in two months and 500+ comments.
Let your audience see what goes on behind the scenes, because many of your subscribers want to know more about you. That’s why they follow you. Give them that VIP access once in a while, and help yourself be more successful as a YouTube influencer.
Along the same lines of making meaningful connections with YouTube users to increase subscribers and engagement, give up the facts. The “50 Facts About Me” videos do pretty well, and let people know a bit more about you. These types of videos can have some serious viral potential and set you up for YouTube influencer success.
This is a pretty good example from a YouTube micro-influencer . . .
This 50 facts video achieved over 100,000 views and more than 200 comments. You can also go even further with this style of viral video content like this one with 12 million views . . .
Pretty decent for a YouTube influencer with only a million subscribers.
YouTube Live lets users live stream whenever they want. This is a great feature that many YouTube influencers have not leveraged to boost their subscribers and engagement. If you have yet to live stream, the time is now. It’s also a great way to stand out from the sea of other influencers in your niche.
What can you live stream? There are a lot of different topics for live streaming, but none have the viral video content potential like Q&A. Having a direct line to an influencer to ask any question is enticing, even for your non-subscribers.
How does it work? Users simply ask questions via the live feed and you answer them on the fly. Having a YouTube Live video also gives your subscribers the chance to communicate with one another in real-time during the stream as well. This helps build more community around your channel, which is essential to YouTube influencer success.
Collaborations are great for influencers, even if you have a competing influencer as your co-star. Why? YouTube users can subscribe to as many channels as they want, so why not share the love. This type of collaboration can go a long way for your subscriber count, and it can open the door to YouTube influencer success due to more brands willing to pay you to do sponsored videos.
There are 4.5 million subscribers between the two influencers in the above collaboration. And the video netted over 2 million views and 2,600+ comments. Not bad for two fitness influencers on two different sides of the coin, who came together to create viral video content.
Creating and posting great viral video content on YouTube will definitely get you moving in the right direction when it comes to attracting top brands and building your success as a YouTube influencer. But if you want to speed up the process, you can lean on Scalefluence for influencer help.
Scalefluence connects influencers to brands across a variety of industries. And we get you paid what you’re worth too. Using data-driven algorithmic pricing, Scalefluence gives influencers the ability to influence less for more money. We also ensure you keep your creative edge without micromanagement from brands.
YouTube marketingby Tony Newton June 24, 2020
Instagram marketingby Tony Newton June 21, 2020