Social influencer marketing can do a lot for your brand, especially when you tap into the power of Instagram influencers. Influencer marketing makes reaching your target audience easier, boosts brand awareness, and increases sales.
But to find Instagram influencers for your brand, you will need to research, contact, and collaborate. Cutting through all the noise when it comes to social influencer marketing is certainly a lot of work.
Even more so if you’re just not sure where to find Instagram influencers and how to contact them. And finding the RIGHT influencers to promote your brand, products, and/or services is even more challenging.
But not impossible. Get your brand more social utilizing the power of influencers with the following definitive guide. We’ll cover:
Let’s dive in!
There is no shortage of influencers ready to partner with brands on Instagram.
According to the 2020 Business Insider report, “Every social platform attracts influencers to some degree, but Instagram is the gold standard for the group. Nearly four in five (79%) brands predominantly tap Instagram for influencer campaigns, compared with Facebook (46%), YouTube (36%), Twitter (24%), and LinkedIn (12%), per Influencer Marketing Hub.”
Social media influencers are making a big time marketing impact:
The stats paint a pretty clear picture in favor of influencer marketing. However, not all influencers are created equal. Yes, there are 500,000 Instagram influencers you can tap into, but you need to find the RIGHT influencer for your brand.
If you want to reach your niche target audience via social media influencers, you need to find Instagram influencers that can get those brand marketing goals checked off.
Sorry mega-influencers . . .
Unless you have $100,000 or more to drop on a single mega-influencer post, you need to niche down on influencers. And the results of using industry influencers and micro-influencers are potentially fruitful.
Like fitness micro-influencer @dedica . . .
This post netted nearly 5,000 views, which is impressive from a micro-influencer with only 23k followers.
This is why it’s essential to find Instagram influencers that fit your brand, as well as your social influencer marketing goals. Let’s get more in-depth on how to find influencers that make sense.
There are a number of ways to find Instagram influencers. You can employ the experts via an influencer marketing platform like Scalefluence, or you can find social media influencers on your own.
Finding social influencers online may be easier than it seems, you just need to do a bit of social listening. What is social listening exactly? This is a term that simply means to pay attention to who is talking about your industry online.
Begin by setting up Google alerts to make social listening a priority and find influencers in your industry. This is a pretty easy process. First, sign into your gmail. This could be your business gmail, or your personal gmail account. Then visit https://www.google.com/alerts.
If running tech is your industry, type in the keyword term in the alert search bar and set up the preferences for receiving Google alerts. You will even get a preview of recent alerts.
With alerts coming in, you can identify potential influencers and seek them out on Instagram.
To find Instagram influencers in your industry and/or niche, you can turn to Instagram with the help of hashtags. This is another easy way to find the right social influencers for your brand.
Let’s say your brand is on a mission to revolutionize fitness fashion for women. The obvious choice for influencer marketing will be Instagram, since many women turn to the popular social media channel for fitness and health recommendations.
To find influencers for your brand, you can use #fitnessgirl for example.
You’ll get a search result of over 23 million Instagram posts using this hashtag. But fear not, you don’t need to go through 23 million posts to find the right Instagram influencer for your brand. Start with the “Top posts” for the hashtag search.
This will narrow it down a bit. Review the top posts and see if any may be worthwhile for promoting your women’s fitness fashion brand via Instagram. A good pick could be @_mj_fitness_ among the top posts . . .
This fitness Instagram micro-influencer has over 5,000 followers with great engagement, averaging 500 views and 40 comments per post.
One of the easiest ways to find Instagram influencers for your brand, and quickly get them on board to promote your products and/or services, is to check out your audience. Chances are, an influencer may be following your brand and is already a customer.
This is another very easy way to find influencers. Bring up your business’ Instagram page and review your followers’ accounts. Look for anyone with 3,000 or more followers that fits your target audience persona.
Once you have a decent list of Instagram influencers that fit your brand’s influencer marketing goals, it’s time to make contact and partner with them. You may be looking for one or two influencers, or you may be running several influencer marketing campaigns so contact all influencers on your list to have more options.
Here’s how to make contact and partner with Instagram influencers for your brand:
Most influencers are actively seeking brand partnerships, so once you make contact, you can be sure that communication will begin flowing. However, it is important to follow a few rules for initially connecting with influencers over Instagram DM.
When it comes to DM, save it as a last resort. Social media influencers get a ton of messages via their social media pages. Your DM will most likely get lost among the hundreds, or even thousands of DMs.
It is best to email first. Most influencers have an email in the profile, or a website you can visit to get the email or message through a contact page.
Partnering with a social media influencer should never be taken lightly. The influencers you choose will be representing your brand, products, and/or services. You also want to ensure the influencer will help you achieve your influencer marketing goals, and stay within the budget.
This makes negotiating the best deal for you and the influencer essential. But it is important to remember that a social media influencer is a creative business. So don’t try to be too cheap.
In some cases, you can trade products for posts, depending on the preference of the social media influencer. Once you find the Instagram influencer you want to promote your brand on social media, find out what he or she wants, and then take it from there.
Influencer marketing platforms can help you define your influencer marketing goals, find Instagram influencers that fit your goals and budget, and make important connections with social media influencers in your industry.
An influencer marketing platform essentially takes care of everything. Scalefluence is one of the top influencer marketing platforms for brands and agencies. We deliver data-driven results on every influencer campaign.
We also have a large network of influencers across multiple industries eager to work with brands like yours. With Scalefluence you can easily:
Start building your brand’s social influence today. Contact our team of influencer marketing experts and tap into your target audience for maximum profits.
YouTube Starsby Sam Cortez October 21, 2020